What's New

Rebrandly Updates


September 8th, 2022 - LinkGallery content served to branded domains!

In the domains list, under each domain setting panel, you are now able to set your Main landing page to serve your own LinkGallery content created. 



July 12th, 2022 - New UI/UX for the domains list! 

In the domains list, at glance, you now have a visual separation for External, Alias and Managed domain names, each one of them having its corresponding detailed view. We have also introduced a handy “Domains debugger” (External and Alias domains only), it will help (A LOT!) you configure the domain names that have not been purchased through Rebrandly. 




May 16th, 2022 - Terms of Use updated

Today we have updated the Rebrandly Terms of Use. Among the changes is a better description of Payments, Fees and taxes. New version 4.0 of Rebrandly ToU.


May 12th, 2022 - 2022 Top rated custom URL shortener for Trust Radius

Rebrandly has been voted as the best custom URL shortener by Trust Radius thanks to our happy customers reviews. Read more



April 27th, 2022 - New handy Desktop app

Rebrandly dashboard is now available also for your desktop! If you got a Chrome browser you can easily install Rebrandly as a Chrome app (Read more). As the result you will be able to open the Rebrandly dashboard like an app, directly from the app list or from your PC/MAC navigation bar.  A very useful feature if you are using Rebrandly frequently. 



March 18th, 2022 - 404 Mirror Redirects

It may happen that branded links shared by you or your teammates have been deleted after some time. It's also possible that one of the links has been shared with a typo. In the case where one of the branded links doesn't really exist, it will lead to a "page-does-not-exist" error page. Technically known as 404 page.

With Rebrandly (only available with some paid plans) you can decide to redirect any 404 requests to a specific Page/URL.

With today's innovation, the destination URL can be dynamic. It means that the destination will be composed of a new target domain name and the same URL path as the branded link. Read more



February 21st, 2022 - WordPress plugin

"I have a WordPress website/blog hosted on my domain. Can I re-use the same domain name to create branded links?" Yes! now you can.

Our engineers have developed a fantastic WordPress plugin that lets you use the same domain both for the WordPress website and with Rebrandly. Now you can host your website and branded link management system on the same domain name with just a few clicks. Read more - Open the WordPress plugin page.



January 12th, 2022 - SOC2 Type-1 

We strive to earn our customers’ trust each and every day, so our team is proud to announce the completion of our SOC 2 attestation.

Rebrandly utilizes enterprise-grade best practices to protect our customers’ data, and works with independent experts to verify its security, privacy, and compliance controls, and have achieved certification against stringent standards. Read more




December 10th, 2021 - Bybrand Integration

Bybrand is a cloud-based email signature manager software that helps strengthen your brand image by using the employees' email signatures.

In Bybrand, the integration with Rebrandly can shorten all the URLs you add to your email signature. As an example, the company’s website, social pages, blog, and images with links. Any text that receives a link can be shortened to be tracked. Read more



November 8th, 2021 - Pipedream Integration

Pipedream is an integration platform built for developers. With Pipedream, you can connect APIs, remarkably fast. You can choose any of the 500+ apps in pipedream to connect with Rebrandly API. Or write custom code to integrate any app or API in seconds.



October 26th, 2021 - Rebrandly for Microsoft Edge

If you are using the new Microsoft Edge browser the new Rebrandly Add-on is just for you. You will be able to create branded links in a snap! You can create links directly from the web page you are visiting. It is also integrated with all the main social media .  Get it now on Microsoft Edge Add-ons



October 15th, 2021 - Shortcodes (or short numbers) in destination URLs

Short codes, also known as or short numbers (5 digits) are now supported by Rebrandly as destination URLs. This feature is available for free inside the SMS builder. 

But, what is a shortcode number? Shortcodes, or short numbers, are short digit sequences, significantly shorter than telephone numbers, that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. Read more on Wikipedia




September 20th, 2021 - Dashboard shortcut

Did you know that similarly to pressing the ‘R’ key on the main view of the dashboard, pasting (Ctrl + v on Windows or  Cmd + v on Mac) will open the new link creation modal form, containing the destination URL parsed from the clipboard (but only if the destination is parsed as correct URL). 



September 10th, 2021 - Link expiration extended to PRO plans

Too many branded links in your Rebrandy account? Should you pay for all links or delete the ones that are no longer needed? With link expiration, you can decide when a link will be deleted. Link expiration is decided at the workspace level and works for all the links in that workspace that are created after you change the settings. Read more. Now, this feature is also available for PRO plans. You will be able to expire links after 90 days or more. If you need to expire links with before the 90 day window, then you need to contact our sales team and upgrade your account. Go to the pricing page.



August 4th, 2021 - Rebrandly Chrome Extension (30,000+ Active users)

Our Chrome extension recently surpassed 30,000 active users. With almost a full 5 star average, this is probably the fastest, easiest-to-use extension for short and branded links. Our engineers recently updated it with some cool features: Try it now! Rebrandly_Chrome_extension.jpeg


July 1st, 2021 - Customer satisfaction is skyrocketing

In order to provide the best possible quality for our customers, we are constantly monitoring many parts of our job, including the relationship with our clients. In June the quality of our support team has been so good that we received a CSAT score of 94.70%, meaning that almost all the requests have been addressed with the greatest satisfaction. Cudos to our support team 🙏  and let’s aim for a higher score for the following months! 



June 17th, 2021 - Windows App (Patent pending technology)

Great news for Windows users!!! The new Rebrandly's WindowsApp is now available.  After it has been installed on your Windows PC you will be able to re-brand links from any Windows application, not only software that runs on your browser but literally from any application, even the ones that are not web-based. The Windows App is free for everyone, you just need to have a Rebrandly account (also a free one). Try it now! 



May 11th, 2021 - Bulk link import now has superpowers!

With this new version of the link import, you will be able to import links at a much faster pace. For each import file, you can include up to 400,000 links and, if you are on the extended workspace, the import will be ultra-fast! But that's not all: after the import has been initiated you will get a detailed report of all your imports in the last 30 days. This will confirm that all your links have been imported correctly. Check how to import links in bulk from your Rebrandly dashboard. 



April 27th, 2021 - 301 Redirect - tips for your links

Check out our latest blog article. It explains why the 301 redirect in branded links is so important for your SEO. All Rebrandly branded links come with 301 redirects. Read the article



March 20th, 2021 - MacApp version 2.0.0

Great news for Mac users!!! The new version of Rebrandly's MacApp is now available. This version comes with major optimizations and cool new features. After it has been installed on your Mac you will be able to re-brand links from any application on your Mac. Not only software that runs on your browser but literally from any application, even the ones that are not web-based.
The MacApp is free for everyone, Try it now!

macOS App


February 25th, 2021 - New ways to compose your branded links

With Rebrandly it is now possible to create "multi-folder" branded links. You are now able to add multiple slashes in the URL in order to represent a path or a specific message.  


It is also possible to add a question mark "?" to represent a question.



January 27th, 2021 - 7000+ .CLICK Dictionary-Words Now Available For Only $4

We have teamed up with UNR, the registry operator of the popular .link and .click TLDs for an awesome promotion that is hard to resist. These domain names are now for sale at only $4 for the first year of registration, compared to their standard price of $14. See the full list

UNR Promotion .CLICK dictionary-words


December 10th, 2020 - New Chrome extension live!

If you are using Chrome you will be able to create branded links in a second. Try it now!

(also available for other browsers)

The new extension comes with:
- built-in UTM management
- optimized user interface
- optimized performances


November 26th, 2020 - 6,000+ .LINK Dictionary-Words

We have teamed up with UNR, the registry operator of the popular .link and .click TLDs for an awesome promotion that is hard to resist: 6,000+ .LINK Common-Dictionary-Words now available for Only $4. Find out if domains name around your business are still available. See the full list

Promotion - 6,000+ .link


November 18th, 2020 - A+ encryption quality for Rebrandly's branded domains

Today data security is more important than ever! Our heroic team of engineers are constantly reviewing and optimizing the systems following the best practices. Thanks to the latest optimizations, Rebrandly is now able to guarantee the best level of SSL encryption (A+) for all branded links.  



November 12th, 2020 - Around the clock support (24hrs)!

At Rebrandly we understand that one of the keys of a great user experience is to get the answers and solutions exactly at the moment you need them. Having to wait hours because the company timezone is completely different from the customer one can be a problem. That is why we built a worldwide, distributed support team and empowered it with the best technology tools and communication platforms. Thanks to this amazing team and solid company culture,  Rebrandly is now able to offer 24hr in-person and high-quality support service during workdays.



October 14th, 2020 - Best URL shortener

According to G2.com, the popular B2B software review website, Rebrandly has been voted as the best URL shortener from European companies! Do you like Rebrandly too? Leave your review here



October 1st, 2020 - Unicode (UTF-8) characters in the SlashTag

Specifically, when you create a new link or edit an existing one you can modify the slash tag. In this field, Rebrandly now accepts many of the Unicode (UTF-8) characters and symbols. If a character is not accepted you will be immediately notified with a message on the dashboard. 

It is important to note that not all systems accept URLs containing not standard (A-Z) characters. Some platforms may also truncate the link and make it impossible to navigate. This could be the case for SMS and some social networks like Twitter.  If you are willing to use branded links that include special characters or symbols we strongly recommend to test it on the platform you need to use it before you share it at scale.



September 18th, 2020 - Trending links

Knowing which link is performing the best in a specific timeframe is paramount!
This is why our team of designer and engineers just created the new "Trending Links" report.

With this report, you will be able to select a specific workspace (including extended ones) and get:
- (A) the list of the links clicked in a specific timeframe 
- (B) the number of links clicked in that timeframe
- (C) available timeframes: Yesterday, Last 7 days, Last 30 days
- (D) the possibility to export the full report in CSV format

This new feature is already available for all paid customers with aggregated reports in their subscription plan. If you cannot access this feature, considering upgrading to the pro plan or contact the sales team



August 21st, 2020 - QR Code Template

QR Codes are becoming more and more important in connecting the Offline World with the Online. It is probably the fastest way to access online content from an offline source by using your mobile smartphone. At Rebrandly we care a lot about connecting people with the best possible user experience. For this reason, Rebrandly is now providing the option to customise your QR Codes for free. 

For any Rebrandly account that has at least one domain name connected you will be able (from the domain list section) to personalize the QR codes associated with that domain name. All the branded links created with that domain name will come with the personalized QR code. More about Rebrandly QR-Codes

Our designers and engineers are working on some even more powerful customization options. Hopefully, we will see them go live soon 👍



August 10th, 2020 - Brand your links with your main domain name

The ALIAS domain name is here! From now on you will be able to use your main company domain to create trustworthy branded links. Basically, you can now create branded links with the domain name of your organization website. Easy one-time setup, zero risks for your company website, manages possible priorities between the website pages and the branded links. Read more


The ALIAS domain feature + the Repair-broken-links feature combined will enable you to manage and optimize any page-not-found (404) route on your main site. The more popular your website becomes, the higher the chance that people share links to the homepage or internal pages - like products, the pricing page, blog articles etc... Sometimes the links contain typos and redirect to an unexisting page. Lots of traffic is lost! With Rebrandly you can easily intercept & measure the traffic lost, quickly repair these routes and increase the visibility of your assets. 

At Rebrandly, we also use our main website domain name Rebrandly.com to create very trustworthy branded links. When people see our brand and our main domain they feel that they are safe to click. As an example, here is a link to an interesting article our team found online: Rebrandly.com/Brand-Power

Anyone in our team can use the domain name, all the page of the website will continue to have priority over the branded links (in case the route is the same) and the Rebrandly account administrator has the control on who and when a new link has been created. They can decide to edit or remove any link.

This is a paid feature, please contact our sales team in order to get an upgrade.


July 1st, 2020 - Welcome DARK mode

Rebrandly dark mode is now available for all users. Click on your avatar and then on "Account". At this point select "THE DARK SIDE" :-) 



June 25th, 2020 - The best URL shortener!

Humbled to be nominated The TOP URL shortener by TrustRadius



June 17th, 2020 - Repair broken branded links in a sec!

Broken links happen! Maybe someone shared your link with a typo or the link was deleted by mistake. Every time a link is broken it means that some traffic is lost. So how do you know which branded link is broken and how much traffic is wasted?

With this new feature, Rebrandly allows you to monitor all your branded domain names, find out which link is broken and how important it is in terms of traffic.

We monitor human clicks over the last 30 days. Once you discover which links are broken you may want to repair them, ...no problem, just click on the edit icon and you will be instantly able to repair the link by pointing it to the right destination.

This is a paid feature, please contact our sales team in order to get an upgrade. 




June 6th, 2020 - Deep links optimization

We introduced an enhanced version of deep links allowing to speed up deep links creation for Android and iOS. We also updated schemes to support all Google family apps on pre-populated deep link apps

Google family deeplinks


May 29th, 2020 - Growing FAST despite COVID-19

The number of new subscriptions to Rebrandly is expanding very fast, despite COVID-19. This chart shows how the need for branding and managing links is growing rapidly over time. 


May 23th, 2020
- Dozens of new domain names TLDs at $2 only!

In order to facilitate the adoption of branded links for companies, today we were able to lower the price for dozens of domain name TLDs even more, most of them are now available at just $2 for the first-year of registration. Choices include -  .FYI .COOL .GURU .COMPANY .EXPERT .MONEY .LINK .CLICK .STYLE .WORKS and many more... Find out if your domain name is still available!



May 5th, 2020 - Retarget your Link.Gallery bio link

It is now possible to associate one or more retargeting pixels to your link.gallery bio-page. If you are receiving a good quantity of traffic on your social bio page it worth to retarget your audience 



May 3rd, 2020 - Device, Referral and Source

Building complex destination URLs that incorporate data from each clicks it's now even easier and powerful with Rebrandly. We just introduced three new variables in our URL builder:  Check it out!


April 22nd, 2020 - TEL and SMS

Our engineers just upgraded our Social Share integration - starting from today it is possible to easily create links in Rebrandly (and outside) using the  SMS and TEL protocols. Check it out!



April 17th, 2020 - Fastest growing company 

G2.com recently nominated Rebrandly the #7 fastest growing product of the Web. G2 is "the Tripadvisor for software", the place where you can find genuine, curated reviews about most relevant Software on the Web. Actually, Rebrandly is the most appreciated Url Shortener and Link Management Platform according to all the businesses that voted on G2. In addition, we achieved some other awards and for that, we are thankful to all our users. We are committed to improving our product, so the feedback of our customers is vital. If you also want to express your opinion about Rebrandly publicly please click here



April 1st, 2020 - Deeplinks "Tel:" and "SMS:"

Among new popular apps for deep links configuration, we have implemented also the ‘Tel:' and ‘SMS:' protocols to be used on both iOS and Android platforms as you would do with all other deep link apps. Read more.Screenshot_2020-04-01_at_14.45.30.png--------------------------------------------------------------------------------

March 31st, 2020 - UTM builder now has superpowers!

For all paid users on plans of $69/month or more, we have very good news! What used to be the "UTM preset" feature is now a "URL parameters builder".  Basically, this is UTMs on steroids. Read more

You will now be able to:

  1. Create your own parameters, e.g.: aff_If to track your affiliate efforts
  2. Create parameters that include a dropdown menu
  3. Use click variables such as Browser, Country, Device, Language, and
    Timestamp to create dynamic URLs depending on data coming from clicks
  4. Create and manage presets at workspace level

Enterprise-level customers are also able to create complex parameters schema in order to integrate the link data with their analytics, or create very dynamic links that trigger specific actions on their applications. Request a demo



March 13th, 2020 - Ensuring business continuity during COVID19 outbreak

Given the current outbreak of COVID-19 and the impact the virus is having on our global communities, customers, employees and families, we would like to share our Business Continuity plans with you. We worked tirelessly to maintain safe, secure, and uninterrupted service throughout this global crisis. Read more



March 12th, 2020 - Traffic routing by OS platform

It is now possible to re-direct traffic from people using different Operating Systems to different destination URLs. This additional rule has been added today to the link routing feature that also includes redirecting by device, country, date, language, etc... more info here. This feature is included in our paid plans, contact our sales to request a demo or visit the pricing page to upgrade your plan.



March 10th, 2020 - Deep link dictionary

When it comes to creating deep links it may be complex to find the right setup. That's why our engineers created a useful and interactive dictionary for both iOS and Android with over 60 of the most popular social media, eCommerce and business apps. This feature will allow you to create deep link rules in a breath. 



February 24th, 2020 - "Change destination" is back... 

After some feedback from the Rebrandly user-base about removing the possibility to edit the destination URL of a rebrand.ly link, we have decided to restore this feature temporarily. It will be live until the 6th of April. After this date, it will not be possible to edit rebrand.ly destination URLs.

Please read more here: https://rebrandly.support/DestinationURLs

  • If you already published rebrand.ly links that need to be edited please have a look at the PRO tip section in the article.
  • The limitation of changing the destination URL does not and will not apply to branded links.


February 13th, 2020 - Deep links V2

This version comes with important enhancements for our deep link feature.
  • Faster and easier ui/ux thanks to the creation of deep links directly from the branded link view.
  • Way more reliable triggering of deep links for both iOS and Android
  • 3 types of fallbacks when the app is not triggered/found
    • Landing: A landing page containing app title, app icon, cta to “App Store”/“Google Play Store” and a “continue to mobile site” link provided on rule creation
    • Store redirect: For iOS a landing page containing app title, app icon, cta to “App Store” and an “open app” link, on Android redirected directly to the Google Play Store
    • Mobile redirect: A simple redirect to a web page when no app found/triggered
  • Ability to pre-fill the app you want to use with already created ones on rule creation
  • Delete deep link app from branded link and prevent a user from deleting it if the latter is currently used in other branded links. Read more



February 10th, 2020 - Rebrandly nominated the Leader for 2020

Rebrandly has been nominated the winter market leader in the category URL Shorteners by G2Crowd... Are you happy with Rebrandly? Express your opinion, it takes only 5 minutes to review Rebrandly



February 3rd, 2020 - Rebrand.ly limitations on changing the destination URL

The ability to edit the destination URL of a link is now only available with custom branded domains. It is not available for any links created with the "rebrand.ly" domain. Take a look at this video to understand all the advantages of branded links. Read more here.



January 28th, 2020 - Advanced branded link options via API
Rebrandly routing features for branded links have always been one of our strengths. Just a few link management tools let you route traffic on your URLs based on the geolocation, language, time etc... of the person who clicks. Even fewer tools provide this service in a reliable way. Today, we extended the routing feature to include this option at API level. It is now possible to empower your branded links using our API specific endpoints. This is possible with our standard API as well as with extended workspaces API that lets you create up to 1,000 links per second. 



January 18th, 2020 - HSTS Strict Security Policy
Security is an everyday keyword for our engineers. This is something we strive to excel in. For this reason, the HTTP Strict Transport Security (HSTS) has been implemented for our website and our dashboard. In short, it makes any browser auto-force unencrypted/HTTP connections to be encrypted/HTTPS



January 10th, 2020 - ReplyBuy branded links for your SMS
When it comes to sending SMS for marketing or transactional messages - the link structure is key! There are at least three primary elements to consider:

  • Links must be short
    You have limited space for each SMS - you don't want to have to send two or more SMS because of the link length, so keep it concise.
  • Deliverability makes the difference
    SMS containing links created with generic URL shorteners are often left undelivered or blacklisted. This is because generic URL shorteners are used by thousands of people (including spammers).  Don't risk using them, opt to use branded links instead.
  • Showcase your brand 
    A link with your branded, custom domain is more trusted than a link without - you can get up to 39% additional click-through rate.

Our partner ReplyBuy just integrated Rebrandly branded links into their platform. Now, it will be super easy for their customers to create messages that include 100% custom branded links. Read the full documentation



January 3rd, 2020 - One BioLink to rule them all
Link Gallery is the free tool that allows companies and individuals to manage a single powerful Bio Link for all their social network. Recently our UX team in collaboration with our engineers delivered a cool new update! Now you are able to use Link Gallery without connecting specifically to your Instagram account. Both the link slug and the page avatar can be chosen in complete autonomy. This makes the tool 100% compatible with every social network. Try it today



December 30th, 2019 - Apps for branded links hub
Our apps page has been completely renovated. This is part of our plan to expand the apps created with Rebrandly API and the connectors to other great tools that incorporate Rebrandly branded links. Please have a look at the 50 apps already available

If you are a developer and have some great ideas to incorporate branded links in your app please have a look at our developer's hub for branded short URLs



December 14th, 2019Rebrandly and CCPA
Though Rebrandly is not directly under the jurisdiction of CCPA, we do support any best practices about privacy protection! 🇺🇸 🇪🇺 - More about URL Shortener CCPA



December 6th, 2019Rb.gy - Fast & Furious URL Shortener
Our A-Team of engineers went live with this - a completely free URL shortener service in order to offer a high-quality, extremely fast and reliable service to anyone that decides NOT to brand their business links.
This tool has been built entirely using the Rebrandly URL shortening API and includes the new Fast link redirect option. Links created with rb.gy are redirected four times faster than other generic URL shorteners. 



November 29th, 2019LinkGallery Updates 
We've made updates to LinkGallery in line with Instagram's new API update. To update your data, you'll be prompted to re-authorize LinkGallery's connection with your Instagram account. 


November 20th, 2019Update Your Billing and Contact Info in Your Account 
If you skipped submitting your billing or contact data when you set up your account, you can now add these details at any time within your account settings. Simply click on your avatar in the top right-hand corner of your account, select 'Billing and contact data', and update your information. 


November 13th, 2019New Contact Form  
We've updated the contact forms on our website, giving you more ways to reach us when you need to. Choose from scheduling a meeting with one of our link management experts, sending us an email or giving us a call. Check it out



November 6th, 2019
Link Expiration 
We've built a new link expiration feature that lets you set a custom expiry date on links at a workspace level. From now on, you can easily avoid reaching your account limit or being charged an over-quota fee for any links created outside of your plan volumes by keeping your workspaces free of links you no longer need. Link expiration is a paid feature and not available in all subscriptions, to learn more get in touch with our team. 


October 24th, 2019
UI/UX Improvements 
We're committed to ensuring you have the best experience possible on our platform, which is why we're continually making improvements. We've made some updates to our notification dropdown menu and timeline events. 



Previous updates have been archived....  


Have more questions? Submit a request


Please sign in to leave a comment.