Forward Parameters/Variables to the Landing Page

How to pass parameters (variables) to the destination URL (landing page) via your short link

All branded links created with Rebrandly include a feature called "forward parameters". It means that any parameters attached to the branded link are added/included in the destination URL (landing page).


For example:

The branded link: Davide.link/Google-Parameters redirects to Google.it.

But if you add a parameter to it, like Davide.link/Google-Parameters?q=rebrandly, it opens Google.it but with "rebrandly" in the search

To add a parameter:

  1. Brand a link
  2. When you use it, add a parameter or text after the "?"

There are many different use cases for this feature. If you have another one, please share it with us by adding it to the comments below.

UTM Example

Another important use case is for UTMs (Urchin Tracking Modules)

With Rebrandly you can rebrand a link and then add UTM parameters outside of the branded link (manually or dynamically at the end of it).

The UTMs will be passed to the landing page and you will be able to see analytics about that link in your Google Analytics dashboard. (If you own that landing page and have Google Analytics installed, of course)

This is an example. Click on the following link and you'll see how UTM are passed to the destination URL: 

Rebrandly.news/Producthunt?utm_source=SupportFAQ&utm_medium=Branded%20Link&utm_term=UTM&utm_content=Forward%20Parameters&utm_campaign=Evangelization

This is how the destination URL will appear:

https://www.producthunt.com/tech/rebrandly-api?utm_source=SupportFAQ&utm_medium=Branded%20Link&utm_term=UTM&utm_content=Forward%20Parameters&utm_campaign=Evangelization

 

IMPORTANT NOTES:

  • Multiple redirects
    If the branded link performs multiple redirects, the parameter, in most of the cases, will not be passed to the destination URL. In particular, it happens when your Rebrandly is connected with Goo.gl or Bitly. In this case, the parameter is passed to the short link provider but they do not, in turn, pass the parameter to the destination URL. 
  • Old links
    Only links created or modified after Aug 12th, 2016 include this feature. If you want to forward parameters on old links just re-save them and the feature will be automatically added. 


This article is for:

  • Forward parameters on short links (Branded links, Custom links)
  • Pass parameters to destination URL (Landing page)
  • Text after the "?"
  • Dynamic parameters (variables)
  • Variables in the URL

Related articles:

 

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1 Comments

  • 0
    Avatar
    Enrico Franzoni

    Hi David, I've one question.

    Do I need to add variables to the branded/shorten link, or can I add the on the original link, the Rebrandly will save them and pass them?

    It doesn't make sense to Rebrand/shorten a link, and then add to it all the variables, because it will looks long and ugly.

    Thanks

    Enrico

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