How to pass parameters (variables) to the destination URL (landing page) via your short link:
All branded links created with Rebrandly include a feature called "forward parameters". It means that any parameters attached to the branded link are added to the destination URL.
For example:
The branded link: rebrandly.support/Google-Parameters
redirects to google.com, but if you add a parameter to it, like:
it opens google.com but with "rebrandly" in the search.
To add a parameter:
Shorten a link
Copy it
Paste it, add a question mark (?) at the end, and then add a URL parameter.
UTM parameters
Another important use case is UTM parameters.
With Rebrandly you can rebrand a link and then add UTM parameters outside of the branded link (manually or dynamically at the end of it).
The UTMs will be passed to the destination page and you will be able to see analytics about that link in your web traffic metrics tool.