To view conversion tracking reports, click Analytics and then Conversion tracking.
Clicks & Conversions Over Time
This chart shows your click volume and conversion activity across a selected date range. Use it to spot trends — periods of high traffic, campaign spikes, or drops in conversion rate.
What you'll see:
Clicks — total clicks on tracked branded links
Conversions — total conversion events recorded
Conversion rate — conversions as a percentage of clicks
Revenue (if you track revenue events) — total revenue attributed to link clicks
How to use it: Compare click volume against conversion rate over time. A spike in clicks with a flat conversion rate may indicate traffic quality issues. A rising conversion rate with flat clicks suggests your links are reaching a more targeted audience.
Conversion Funnel
The funnel shows how many visitors moved through each stage after clicking a branded link.
Stage | What it counts |
Clicks | Total clicks on tracked links |
Page Views | Visitors who reached your tracked domain |
Engaged | Visitors who interacted with your site |
Converted | Visitors who completed a conversion event |
How to use it: Identify where you're losing people. A large drop between Clicks and Page Views may indicate a landing page issue. A large drop between Engaged and Converted may indicate a friction point in your checkout or sign-up flow.
Time to Conversion
This histogram shows how long it typically takes visitors to convert after clicking a branded link.
Time bucket | What it means |
0–1 hour | Converted almost immediately |
1–6 hours | Converted same day, likely with some consideration |
6–24 hours | Converted within a day |
1–7 days | Converted within the week |
7+ days | Converted after more than a week |
How to use it: If most conversions happen within an hour, your links are driving fast decisions — your attribution window can probably stay short. If most conversions happen after several days, consider extending your attribution window in workspace settings.
Event Breakdown
The event breakdown is a detailed table of individual conversion events recorded within the selected date range.
What you'll see:
Event type (purchase, sign-up, etc.)
Timestamp
Associated link
Revenue value (if applicable)
How to use it: Use this for auditing and detailed analysis. If a conversion number looks unexpectedly high or low, the event table lets you inspect the raw data.
Top Converting Links
This report ranks your tracked links by the number of conversions they've driven.
How to use it: Identify your best-performing links — the ones that are actually driving results. Use that insight to inform future campaigns, and check whether high-click links that don't appear here might benefit from conversion tracking being enabled.