Rebrandly Conversion Tracking is coming soon to Professional plan and above!
Rebrandly's link metrics give you data points about people who click your branded links, but that's only the first step in a visitor's journey.
Conversion Tracking tells you what someone did after they clicked your link, so you can connect the dots from the link click to a completed transaction on your website.
You'll set up a conversion event—such as a purchase, form completion, newsletter sign-up, or any other action you define—and then you'll be able to see which branded link a visitor clicked before they took that action. This provides a full picture of which links work best for your campaigns and marketing efforts.
Once you're able to see when clicks lead to conversions, you can identify which links are driving results and where to focus your efforts for the highest conversions.
How Conversion Tracking works
Rebrandly records a conversion when a visitor clicks a link on a custom domain with conversion tracking enabled. It just takes a few steps to set it up and start getting results:
Create a conversion API key. You'll paste this key into the tracking script in the next step.
Install the tracking script. Paste a small code snippet in the
<head>of your website.Verify the domain. Rebrandly confirms the script is live and firing correctly on your site.
Enable tracking on your links. Turn on conversion tracking at the individual link level, or set a workspace default so new links are tracked automatically.
Once it's set up, Rebrandly connects clicks to conversions. When a visitor clicks a tracked link and later converts on your site, Rebrandly attributes that conversion back to the link.
Report types
Conversion data appears in your reports, where you can analyze funnels, revenue, top-performing links, and more.
Report | What it shows |
Clicks & Conversions Over Time | Click volume and conversion rate across a date range |
Conversion Funnel | How many visitors moved from click → page view → engagement → conversion |
Time to Conversion | How long it typically takes visitors to convert after clicking |
Event Breakdown | A detailed log of individual conversion events |
Top Converting Links | Which branded links are driving the most conversions |
When Conversion Tracking launches, you'll find the full setup guide and more articles right here.