SSO authentication leverages your existing login credentials from another trusted system (such as your company's login system) to access Rebrandly without needing a separate login. You'll use SSO to manage users with an identity provider (IdP).
SSO significantly boosts Rebrandly's security by:
Reducing the attack surface: You only manage one strong password for the IdP, eliminating the need for multiple passwords and reducing the risk of weak passwords being exploited.
Mitigating password theft: Even if someone steals your IdP credentials, they can't access Rebrandly directly as you never enter your Rebrandly password there.
Centralizing control: IT admins can manage user access and enforce security policies through the IdP, streamlining security and minimizing human error risks.
In essence, SSO provides a convenient and secure way to access Rebrandly while significantly enhancing its overall security.