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What is the difference between evergreen and campaign links?

Evergreen Links and Campaign Links in Rebrandly are two distinct link types with different functionalities. Evergreen Links are suitable for stable, long-term links, while Campaign Links are better for time-bound promotions and campaigns. The choice between the two depends on your specific needs and the nature of your content or campaign.
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  • Evergreen Links:

    • Available: in a classic Workspace

    • Purpose: Designed for long-term, consistent use, these links have no expiration date.

    • Ideal for: Brand awareness, general website traffic, and content that remains relevant over time.

    • Features: No expiration date - Consistent tracking and analytics
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  • Campaign Links:

    • Available: in an Extended Workspace

    • Purpose: Created for temporary or limited-time promotions, these links have a defined expiration date.

    • Ideal for: Time-sensitive campaigns, seasonal promotions, and specific product launches.

    • Features: Customizable expiration date - Tracking analytics specific to the campaign - Potential for automatic redirect to a new link upon expiration.

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