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What is the difference between evergreen and campaign links?

Updated over a month ago

Evergreen Links and Campaign Links in Rebrandly are two distinct link types with different functionalities. Evergreen Links are suitable for stable, long-term links, while Campaign Links are better for time-bound promotions and campaigns. The choice between the two depends on your specific needs and the nature of your content or campaign.
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  • Evergreen Links:

    • Available: in a classic Workspace

    • Purpose: Designed for long-term, consistent use, these links have no expiration date.

    • Ideal for: Brand awareness, general website traffic, and content that remains relevant over time.

    • Features: No expiration date - Consistent tracking and analytics
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  • Campaign Links:

    • Available: in an Extended Workspace

    • Purpose: Created for temporary or limited-time promotions, these links have a defined expiration date.

    • Ideal for: Time-sensitive campaigns, seasonal promotions, and specific product launches.

    • Features: Customizable expiration date - Tracking analytics specific to the campaign - Potential for automatic redirect to a new link upon expiration.

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