Rebrandly offers a comprehensive set of reporting features that gives you the ability to track, analyze, and optimize the performance of branded links. Report data includes link clicks, geographic data, referrers, and more.
Your analytics data includes:
Real-time reporting: Rebrandly provides up-to-the-minute data on branded links for time-sensitive campaigns and real-time analysis.
Link clicks report: Pull detailed information on the number of clicks each link receives. Users can view click data over a specific period or filter it by date range, allowing them to track link performance over time.
Geographic reports: Gain insight into where users' link clicks are coming from geographically. By understanding the distribution of their audience, users can tailor their marketing strategies to specific regions or countries.
City and state-level analytics: Dive deeper into your audience’s location data with our new city and regional analytics. You are also able to create geographic-based routing rules for your links. These features let you better understand and direct your traffic.
Types of reporting
The reports come in four varieties. All display data using UTC (Coordinated Universal Time) as the standard timezone.
1. Basic reporting
This report shows the total number of clicks individual branded links receive. Users can further dissect the clicks by months, days, and hours and see the geographic distribution of clicks for countries.
2. Advanced Reporting
Available on some paid plans. Check our pricing page for details.
This report shows more detailed information, including:
Click type (unique or non-unique)
Top days (distribution of clicks within the week)
Most popular hours (distributions of clicks within the 24 hours)
Top languages (all different languages)
Top devices (smartphone, desktop, tablet)
Additionally, the following insights are available with higher paid plans. Check our pricing page for details.Top social platforms (Facebook, Instagram, X, etc.)
Top browsers (Chrome, Safari, Facebook App, Instagram App, etc.)
Top platforms (IOS, Android, Windows)
3. Aggregated reporting
Available on some paid plans. Check our pricing page for details.
This report provides an in-depth analysis of the origin and timing of users' interactions. It categorizes click-data based on various parameters that you can filter, such as:
full accounts: a general view of all the links
by trending links
by tags
by domains
by workspaces
by teammates
Some of the key insights you can explore:
Global Reach: Gain a nuanced understanding of worldwide click distribution. Tailor your content and marketing efforts to specific regions and demographics.
Device and Browser Breakdown: Explore the intricate details of click distribution across different devices, browsers, and languages, helping you fine-tune your user experience and content compatibility.
Peak Activity Times: Pin down the most popular day of the week and the precise hour of the day when your clicks occur most frequently. Use this information to strategically time your campaigns and engagement efforts for maximum impact.
Learn more information about Aggregated Reports here.
4. Custom reporting
Available on some paid plans. Check our pricing page for details.
This report allows users to create tailored reports based on their needs. Choose the data you want to include, the filters you wish to apply, and the frequency with which you want the reports generated.
You won’t find custom reports on your dashboard, as you must download a file to see the requested data. Share these reports with your team and stakeholders to foster collaboration and strategic decision-making.
Here is a list of the information that can be included in custom reports:
Click data: Includes the number of clicks, the date and time of the clicks, and the device and browser used to click the link.
Geographic data: The country, region, and city where the clicks originated.
Referrer data: Includes the website or app that the user came from before clicking the link.
UTM tags: Includes the UTM parameters used to track the link clicks.
Other data: You can also include other relevant data to your business, such as the type of link, the campaign name, or the marketing channel.
All the information included in these reports is highlighted below:
Note: The stats shown in Custom Reports can be customized based on your own timezone. Check the Custom Report Builder article for more info.
Reports via APIs
Rebrandly also offers a robust API allowing users to programmatically access and export their reporting data. This can be useful for integrating Rebrandly data with other marketing analytics tools and systems.