Whereas, tracking clicks and traffic sources with UTM parameters is 100% accurate.
You can label each link UTM parameters, indicating the source of traffic and the marketing medium used. These sources will automatically appear in Google Analytics and help you organise your stats. Once you have goals set up in Google Analytics, UTM parameters will also help you see exactly what activities are driving conversions.
Here is an example if a URL with UTM parameters:
If someone clicked on this link and eventually converted, you would be able to see in Google Analytics exactly which ad was clicked and which campaign it was part of. These stats can help marketers wisely attribute their budgets and boost ROI. This information can also be tracked for social media posts, text messages, emails and anywhere else you use URLs within your marketing messages.
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- UTM parameters
- Conversion tracking
- Conversion tracking in Rebrandly
- UTM tracking