How Does Dynamic Link Routing Work?

This feature is only available with paid plans.
Check our pricing page for plans and features.

Rebrandly's traffic routing feature lets you send your audience to different destination URLs based on different factors like:

• Date
• Language
• User Location
• Device 

With traffic routing, you can create timed campaigns using specific date routing, or quickly redirect your customers to the appropriate page based on their browsing language, country, or device.

How it works:

Link routing is a rule-based feature that will search to see if a click matches a configured condition and then redirect based on it.

For example, If the click comes from a mobile device in France, then route it to the European mobile page.

Creating new rules is easy, and Rebrandly allows you to set up to 5 per link.

How to create a rule:

1. Select a branded link, click "+ Add options" and then "Traffic routing"

2. A popup will appear, allowing you to select your first condition

3. After setting up your first condition, you can either add another one or finalize the rule by adding your destination URL

4. Click "create" and any rules you've added will be applied. All clicks on the branded link that are not subject to these rules will be routed to your default destination URL.

5. The Traffic Routing popup provides an overview of all the rules you've created for the selected link. You can edit these rules at any time. 

Traffic routing is a paid feature and may not be available with all subscriptions. If you'd like to add link routing to your plan get in touch on Rebrandly.Support/Contact

For developers only:
Dynamic-link routing is also available at the API level. It is possible to create links via code and at speed using our API endpoints and enrich these links with traffic routing rules: Read more here

FAQs

How can I handle routing rules for different time zones?
Time zone settings for routing rules other than UTC are not natively supported. However, you can work around this by manually adjusting the time by adding or subtracting hours based on the desired time zone. For instance, to apply the rule in EST, you would subtract 5 hours. While this is not the most user-friendly approach, this functionality is not currently available in our systems.

This article is about:

• Dynamic Link Routing
• Add Link Routing to Your Branded Links
• Rebrandly Features
• Geotargeting links via API
• Link routing API
• Redirect links by nation/country
• Short URL redirect by timezone
• Url shortener that redirects by language
• Link traffic routing
• Redirect by device
• Redirect by Platform
• Redirect by Country
• Redirect by Day of the week
• Redirect by hour of the day
• Route link by language

See also:

• How to Do Link Retargeting Within Rebrandly
• How to Use the Rebrandly UTM Builder
• Rebrandly Aggregated Reports
• Short URL API for link routing