Rebrandly Analytics

Rebrandly offers a comprehensive set of reporting features that give users the ability to track, analyze, and optimize the performance of their branded links. These reports provide valuable insights into link clicks, geographic data, referrers, and more, helping users make data-driven decisions and maximize the impact of their marketing efforts.

Rebrandly's latest update introduces city and state-level analytics, providing marketers with enhanced geographical insights into link click origins. This granular data enables more precise targeting and performance evaluation of marketing campaigns by revealing specific regional engagement patterns.

• Real-time reporting: Rebrandly provides up-to-the-minute data on branded links for time-sensitive campaigns and real-time analysis.
  
  
• Link clicks report: Pull detailed information on the number of clicks each link receives. Users can view click data over a specific period or filter it by date range, allowing them to track link performance over time.

• Geographic reports: Gain insight into where users' link clicks are coming from geographically. By understanding the distribution of their audience, users can tailor their marketing strategies to specific regions or countries.

• City and state-level analytics: Dive deeper into your audience’s location data with our new city and regional analytics. You'll also be able (soon) to create geographic-based routing rules for your links. These features let you better understand and direct your traffic.

Types of reporting
The reports come in four varieties. All display data using UTC (Coordinated Universal Time) as the standard timezone.

1. Basic reporting
This report is available to free plan users and shows the total number of clicks individual branded links receive. Users can further dissect the clicks by months, days, and hours and see the geographic distribution of clicks for countries.

2. Advanced Reporting
Accessible to all paid users, this report shows more detailed information, including:

• • Click type (unique or non-unique)
  • Top days (distribution of clicks within the week)
  • Most popular hours (distributions of clicks within the 24 hours)
  • Top languages (all different languages)
  • Top devices (smartphone, desktop, tablet)
    
    Additionally, the following insights are available to users on the Professional plan or above:
    • Top social platforms (Facebook, Instagram, X, etc.)
    • Top browsers (Chrome, Safari, Facebook App, Instagram App, etc.)
    • Top platforms (IOS, Android, Windows)

3. Aggregated reporting
Available for Professional plans and above, this report provides an in-depth analysis of the origin and timing of users' interactions. It categorizes click-data based on various parameters that you can filter, such as:

• full accounts: a general view of all the links
• by trending links
• by tags
• by domains
• by workspaces
• by teammates
  
  

Some of the key insights you can explore:

• Global Reach: Gain a nuanced understanding of worldwide click distribution. Tailor your content and marketing efforts to specific regions and demographics.
• Device and Browser Breakdown: Explore the intricate details of click distribution across different devices, browsers, and languages, helping you fine-tune your user experience and content compatibility.
• Peak Activity Times: Pin down the most popular day of the week and the precise hour of the day when your clicks occur most frequently. Use this information to strategically time your campaigns and engagement efforts for maximum impact.
  
  Learn more information about Aggregated Reports here.

4. Custom reporting
This report is available to Enterprise plan and above and allows users to create tailored reports based on their needs. Choose the data you want to include, the filters you wish to apply, and the frequency with which you want the reports generated.

You won’t find custom reports on your dashboard, as you must download a file to see the requested data. Share these reports with your team and stakeholders to foster collaboration and strategic decision-making.

Here is a list of the information that can be included in custom reports:

• Click data: Includes the number of clicks, the date and time of the clicks, and the device and browser used to click the link.
• Geographic data: The country, region, and city where the clicks originated.
• Referrer data: Includes the website or app that the user came from before clicking the link.
• UTM tags: Includes the UTM parameters used to track the link clicks.
• Other data: You can also include other relevant data to your business, such as the type of link, the campaign name, or the marketing channel.

All the information included in these reports is highlighted below:

Note: The stats shown in Custom Reports can be customized based on your own timezone. Check the  Custom Report Builder article for more info.

Reports via APIs
Rebrandly also offers a robust API allowing users to programmatically access and export their reporting data. This can be useful for integrating Rebrandly data with other marketing analytics tools and systems.

Rebrandly Analytics FAQs

• What types of reporting does Rebrandly offer?
  Rebrandly provides four types of reporting: Basic (free), Advanced (paid plans), Aggregated (Professional plan and above), and Custom (Enterprise plan and above).
  
  
• What geographic insights can I get from Rebrandly analytics?
  Rebrandly offers city and state-level analytics, allowing you to see detailed geographic distribution of link clicks, including country, region, and city information.
  
  
• Are the reporting stats shown in real-time?
  Yes, Rebrandly provides real-time reporting, enabling users to monitor link performance as it happens.
  
  
• What additional insights are available in Advanced reporting?
  Advanced reporting includes details like click types, top days/hours, languages, devices, social platforms, browsers, and platforms, depending on the specific plan.
  
  
• Can I customize my reports?
  Enterprise plan users can create custom reports, selecting specific data points like click data, geographic information, referrer data, and UTM tags.
  
  
• What timezone are Rebrandly statistical reports based on?
  All Rebrandly statistical reports use UTC (Coordinated Universal Time) as the standard timezone.
  
  
• How can I access my Rebrandly reporting data?
  You can access reports directly in your Rebrandly account dashboard, and Enterprise users can also use the API to export reporting data programmatically.
  
  
• What is included in the Basic reporting plan?
  Basic reporting shows total clicks for individual links. It allows you to analyze clicks by months, days, and hours and view their geographic distribution by country.
  
  
• Can I filter my link analytics?
  Yes, Aggregated reporting allows filtering by full accounts, trending links, tags, domains, workspaces, and teammates.
  
  
• How do I view custom reports?
  Custom reports must be downloaded as a file and are not directly available on the dashboard. These can then be shared with team members and stakeholders.

This Article Is About:

• Reports by plans
• Differences between different reports
• Custom reports
• Reports via API

See Also:

• How does the custom report builder work?
• Links aggregated Reports
• Are my clicks shown in Real-Time?