If you're comparing Rebrandly's click data against Google Analytics, Microsoft Clarity, Mixpanel, or another analytics tool, it's common to see different totals. This doesn't mean one tool is wrong. Different tools measure clicks and pageviews differently, filter traffic differently, and report on different timelines. Here's what typically causes the gaps:

Every click on a Rebrandly link is checked against a bot-detection system before it's counted as a "click" in your reports. This filters out automated traffic like security scanners, crawlers, and link-preview bots (the kind that fire when a link is shared in Slack or texted in iMessage).

Not every analytics tool filters bot traffic the same way, or at all. If another tool is counting raw hits without bot filtering, its totals will run higher than what you see in Rebrandly.

If you want to see both numbers side by side, custom reports break out Total clicks, Total human clicks, and Total bot clicks separately, so you can compare Rebrandly's raw count to your other tool's raw count instead of comparing a filtered number to an unfiltered one.

Most analytics tools deduplicate pageviews to report a "unique" count, but they don't all use the same method to decide what counts as one visitor. Some use cookies, some use device or browser fingerprinting, some use IP address, and the time window for deduplication varies too. Two tools can both report "unique clicks" accurately and still land on different numbers, because they're not defining "unique" the same way.

Rebrandly counts a click the moment someone follows your branded link and gets redirected. Tools like Google Analytics typically count a pageview once your destination page has fully loaded and its tracking script has fired.

A slow-loading page, a visitor who navigates away before the page finishes loading, or an ad blocker or privacy extension blocking the destination site's tracking script will all cause a destination-side tool to undercount relative to Rebrandly's redirect-based click count.

If you're comparing totals for "today" or "this week" across two tools, check what time zone each one is using. Rebrandly reports can be converted to your local time zone, but your other analytics tool might default to UTC or a different zone entirely. Clicks near the start or end of a day can land in a different bucket depending on which time zone is applied.

A small, consistent gap between Rebrandly and another analytics tool is expected and usually explained by the reasons above. If the difference seems unusually large or inconsistent, or if a specific link's numbers look wrong to you: