Skip to main content

How do I set up dynamic link routing to redirect clicks?

Updated over a month ago
Rebrandly

With Rebrandly's dynamic link routing, you can create timed campaigns using date routing, or redirect your customers to the appropriate page based on their browsing language, country, or device information.

For example: If the click comes from a mobile device in France, then route it to the European mobile page.

Link routing is set up using rules that look for matching conditions and then redirect the click traffic based on those conditions. You can set up to 5 rules per link.

To create a rule:

  1. Open a link from your dashboard.

  2. Click Traffic routing.

  3. Select a match parameter. Choose AND to route clicks based on all the parameters you'll enter. Choose OR to route based on any one of the parameters you'll enter.

  4. Click Add a filter to Add the rules for the first condition.

  5. After setting up your first condition, you can either add another one or finalize the rule by adding your destination URL. You can also remove a condition by clicking the trash can icon on its right.

  6. Enter the URL destination for clicks that match your rules.

  7. Click Save. All clicks on the branded link that are not subject to these rules will be routed to your default destination URL.

The Traffic Routing section provides an overview of all the rules you've created for the selected link. You can edit these rules at any time.

Dynamic link routing is also available through our API. It is possible to create links via code and at speed using our API endpoints and enrich these links with traffic routing rules: Read more here

Did this answer your question?