How to compose a branded link

Branded links are beneficial because they are on-brand and indicate where the link leads to. This transparency can help boost click-through rates by up to 39%.

When setting up a custom link shortener, it is possible to choose a domain or domains that work best for the business. Then every link created going forward can also feature a custom keyword after the slash.

Here are some tips on choosing keywords and how to compose a branded link:

For branded links shared online

When choosing a keyword, keep in mind that you want to communicate what your link leads to is - this will encourage click-throughs. Also keep in mind the target keyword of the page you are sharing, as featuring this keyword in your branded links can help optimize it for search engines.

For example, when creating a short link to an article with the primary keyword link management, we would use a branded link like this:

If you're using more than one word after the slash, use hyphens to separate them.

Google treats hyphens as word separators so it will read the above URL keyword as 'link management', which is how people will search for it.

Alternatively, when linking to landing pages or sign up forms, consider including a clear and concise CTA after the slash, which instructs readers what to do.



It's also a good idea to keep branded links short, so don't choose a long slash tag. The length limitations depend on which platforms the links will be shared with. Twitter will truncate links exceeding 32 characters, while LinkedIn will replace links longer than 26 characters with one of their own short links.

These are the most restrictive sites, but more information about character limits on social media and email platforms can be found here.

For branded links shared offline

Branded links are ideal for reading out loud during podcasts, presentations, and media appearances. They can also be printed on flyers and business cards.

When creating branded links for offline use, it's important to remember that people will need to type the link into their browser. So make them short and memorable.

Don't separate the words after the slash with hyphens, because these are difficult to type and awkward to read out during an appearance. Instead, capitalize the first letter of each word to distinguish them. For example:

Rebrandly links aren't case sensitive, so you don't have to worry about users ending up with an error.


Finally, for branded links that will be read aloud, make sure they are easy to pronounce and simple to recall.


This article is about:

  • How to compose branded links
  • Composing branded links
  • URL structure
  • How to create a Rebrandly link

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