What is link management?

Link management is a way of organizing a key component of your communications strategy. It’s the ability to brand, edit, organize and analyze all of the links you share with complete control and oversight.

A link management platform, like Rebrandly, provides an innovative way to organize links. They can all be viewed within one dashboard, tagged, filtered and labeled to suit the needs of a business. And if there is ever a reason to edit or delete links, it's possible. It might seem intuitive, but that's not the case with many generic URL shorteners. Some of them even make link data publicly available.


Having a link management platform ensures your information is private, secure and that your links are owned and controlled by your business. Managers and business owners know exactly how the company is sharing links, as well as how people are reacting to them.

Find out more about link management here:


This article is about:

  • Link management
  • Link shorteners
  • Link management software
  • Link management platform
  • Link organization 

See also:

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