Does Using Rebrandly Affect SEO?

Strengthen your SEO with Branded Links

Can using Rebrandly for branded links actually improve your website's Search Engine Optimisation (SEO)? The answer is yes! Branded links often align perfectly with SEO-friendly URL structures, potentially boosting your search ranking. See this article: criteria for an SEO-friendly URL for further references.

Keywords & Clarity: The SEO Advantage

Branded links typically offer several SEO advantages compared to traditional long URLs:

• Shorter Length: Branded links are concise and user-friendly, making them easier to remember and share. Search engines also favor shorter URLs.
  
  
• Keyword Integration: You can incorporate relevant keywords into your branded links, improving your ranking for those specific search terms. Imagine a pizza restaurant using "Brandon.Pizza/Menu" instead of a generic link.
  
  
• UTM Parameter Alternative: Branded links can replace UTM parameters, (tracking codes) that clutter up URLs and potentially harm SEO.

Overcoming Long URL Challenges

Creating SEO-friendly URLs isn't always straightforward, especially with long URLs containing subfolders and tracking codes. Branded links offer a solution by allowing you to build clear, keyword-rich links for sharing across various marketing channels.

Secondary Keyword Targeting:

Want to target additional keywords? Create multiple branded links with relevant secondary keywords for targeted promotion.

Preserving Link Equity with Rebrandly

Rebrandly utilises 301 redirects to seamlessly transfer users from the branded link to your final destination. This ensures that the link's "link equity" (SEO value) is maintained, benefiting your website's ranking.

This article is about:

• Do branded links affect SEO
• Rebrandly and SEO
• SEO for short links
• URL shortener SEO

See also:

• What is Rebrandly?
• URLs for SEO: How to create SEO-friendly links - Blog
• What is a 301 redirect?
• How to index your custom short links for Google search