UTM builder for short URLs and branded links
How to easily generate UTM parameters and include them in customized short and memorable links.
UTM parameters, tags or labels are snippets of code which are appended to the end of a URL so you can track information about your website's traffic sources. A UTM builder is a tool that allows you to simply and quickly add these snippets of code to your links.
Rebrandly's custom URL shortener offers a UTM builder that is intuitive, easy to use and comes as part of the free starter plan. The ability to save presets will help avoid inconsistent tagging. See it in action here.
Here's what a link that has UTM parameters set looks in the search bar:
It's important that your tags have a standard format so your analytics are correctly aggregated and recorded in Google Analytics. For example, if you assign a link a source tag entitled 'Facebook' and another the tag 'FB', these will appear as separate sources later on.
A UTM builder allows you to save standard labels to avoid this issue.
Rebrandly's UTM builder offers five UTM parameters for users to choose from. You can fill them all in or leave some out. The option to set UTM presets also makes it quick and easy to fill in your most commonly used tags.
You can find out more about how to use the Rebrandly UTM builder to tag your links in the video below:
This article is about:
- UTM builder
- URL builders
- Campaign URL builder
- UTM code builder
- UTM link builder
- Short URLs UTM builder
- google utm builder
- utm parameters
- utm tracking
- utm campaign builder
- utm tag
- utm code generator
- utm bilder
- utm tagging