In terms of business and marketing, branding is the communication of a company's characteristics. It involves both the tangible and intangible attributes of a company, which tell a consumer what the brand is all about. This is why what branding is is often confused and can be hard to understand.
Branding encompasses physical design elements like logos, colour palette, slogans as well as more abstract concepts like brand voice, values and personality. These elements all come together to build an overall image for a brand.
This article is about:
- What is branding?
- Branding definition
- What is branding in business?
- What is branding in marketing?