Use Business Emails and Branded Links together for a consistent branded experience
If you're contacted by someone from firstname.lastname@example.org or David@YourBrand.com - who are you more likely to reply to, and who's going straight into the trash folder?
Using a branded business email means you look professional, and want to be taken seriously. It features either your name or the department you work in, and the company or brand you work for.
It would be unprofessional to send business emails from a personal address - and it's just as unprofessional to share links from your company or business with a generic short URL.
We've identified five key reasons why professional organisations use business emails and branded links:
- First Impression
With a generic email, your first impression could be a bad one (it would be like turning up to a job interview wearing your pyjamas). While generic short links are used by some established companies, there's little chance you'll be taken seriously using a generic email. With a business email and branded link, you immediately come across serious and professional
- Corporate Image
A business email address with branded links means you won't be looked down on by potential clients. Different addresses for different sections of your business (email@example.com, firstname.lastname@example.org, etc) can also convey a professional, organised image - a feature that comes with branded links too (Brand.Support/Contact, Brand.News/Update)
- Brand Awareness
Every time you send an email or share a link it's an opportunity to showcase your brand. When your email is forwarded to someone else or the message containing your link is re-shared, it's an extra opportunity to put your brand in front of a wider audience. Instead of promoting an external link or email provider:"email@example.com sent shor.tly/de3wi5t", promote your brand: "David@Brand.com sent Brand.Link/Update"
- Credibility, Trust and Deliverability
Consumers are always wary of spam and scam artists. Many of them will use widely available generic short URLs and email addresses to fool people, and as a result these emails can end up in junk folders and the links blacklisted. Using a business email and branded links prevents this, and could actually lead to an increased open rate as well as up to 39% more click-throughs.
When your business controls its own domains, you own your email system and your links. If for any reason an email cannot be delivered (spelling mistake, absent employee, deleted address etc) generic services cannot help - you get a 404 error, and the email goes nowhere. Business email systems address this with a catch-all function, meaning all intended emails are forwarded to a working address. Branded links have a similar feature with custom 404 redirects, as well as an extra key benefit - you can change the destination URL of the link at any stage. This gives you and your brand greater control over the links even AFTER the message has been sent.
Branded business emails are a no-brainer for every brand and organisation. Branded links provide all the same benefits, with extra advantages on top of that. Using both will give you the ability to have consistent branding across all your communications, allowing you to stand out from the crowd and ensure the best user experience for your customers.
With Rebrandly, you can save, monitor and edit all links created by the company inside one centralised link management tool. You can organise all departments in your organisation from the one dashboard, ensuring efficiency and scalability. Check out this video to see the complete benefits of Link Management for your business.
- What is a Branded Link?
- What is Rebrandly?
- Link Management: What is it and why your company needs it
- Branded Links vs Generic Short Links
- Use Branded Links in your Email Signature
From the web:
- Verisign: 5 Reasons To Brand Your Email
- FitSmallBusiness: 3 Rules To Choosing Your Business Email Address
- Monster: How Should YouUse Your Work Email
- Fast Company: What You Email Says About You
This article is about:
- Business Email
- Work email
- Work links
- Branded links and business email
- Benefits of branded links
- Branded links vs generic short URLs
- Company email
- Company links