What is CTR?

CTR stands for click through rate.

But what is CTR in practical terms? Well, it is the number of times a link to your content was clicked divided by the number of times it was seen. This sum is then expressed as a percentage. 

How to increase CTR

So, for example, if your link was seen 10 times but only one person clicked on it - your CTR, or click through rate, is 10%.

It is important to monitor the CTR of all your marketing content. This will let you understand what users are attracted to and identify issues with headlines, images, social media posts and any other elements that may influence clicks.

Rebrandly's custom short links have a 39% higher CTR than generic short links, because they are on-brand and more trustworthy.


This is about:

  • What is CTR?
  • What does CTR stand for?
  • What is click through rate?
  • CTR meaning

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