Rebrand.ly - change destination URL restriction

The ability to edit the destination URL of a link is only available with custom branded domains. It is not available for any links created with the "rebrand.ly" domain.

This means that after you create a new link using the generic domain rebrand.ly, you will not be able to edit/change the URL this link directs to. This restriction is only in place for the domain "rebrand.ly". So if you use custom branded domain for creating links, you can edit them any time you want.

The rebrand.ly domain is offered to all Rebrandly subscribers for free as a test domain name. We recommend every one to use custom branded domains. These domains can be your spare domains as well. So if you have a spare domain, you can set it up with Rebrandly and can use that as custom branded domain for creating links.As a general rule, you should not use a generic domain name to shorten your links. Take a look at the following video to understand all the advantages of branded links.

Rebrandly actively maintains redirects for billions of links. Many of these links are associated with our generic domain name "rebrand.ly", and used by hundreds of thousands of customers. Using custom domain names for your branded links instead of a generic domain name is a best practice. This will immediately:

  1. Increase the deliverability of your links - especially if you use them in emails, social media, and SMS
  2. Increase the click-through rate by up to 39%

 

custom domain names for branded links

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This Article is About:

  • Branded link click-through rate
  • Branded link CTR
  • Branded links vs generic links
  • Vanity URLs
  • Custom short URLs
  • 39% click-through rate with branded links
  • Change destination URL
  • Rebrand.ly 

Further Reading:

 

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14 Comments

  • 3
    Avatar
    Avg

    Congratulations to the genius who remove the single most useful feature of rebrandly for the free tier. This was the ONLY thing rebrandly was useful for.

    KCF

  • 0
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    David

    Dear AVG, 

    As you can read in this article and view in our video, we are not fans of Generic Short URLs. We believe that any link should not only be shortened but also, and more important, branded. In this way, anyone will be accountable for his/her links. This is not only a great and fair advantage for the web community but also a win for the owner of the links. Branded links are clicked more than Generic ones and they do not get blocked in emails, SMS and other messages. To encourage companies and professionals to use branded links we are also giving away domain names for free (offer limited to the first 1,000 domain names) click on this link to get you free domain (Max one domain name per user) https://rebrandly.is/FreeDomain

  • 2
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    Matt B

    I signed up literally just to say that this might as well be KFC no longer serving chicken. This was the only reason we used you, the only reason we recommended you, the only reason we'd even look at you. You can't even do it if you're a paid member. Ridiculous, crazy, stupid. If this or AVG's comment gets downvoted have a wild guess who's doing the downvoting.

    Seriously hoping this is a very short lived mistake.

  • 0
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    Dave Fogliatti

    It was a huge benefit to have the ability to edit rebrand.ly links.  And you did not just do it for NEW links you applied this new rule to all existing links :-(

  • 0
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    Dave Fogliatti

    And yes I have branded links as well.  I have places where I want to use non-branded links and to lose the ability to change the link just really limits their usefulness.  I suppose I could redirect these links to a branded link that I can edit but really?

     

  • 0
    Avatar
    Matt B
    1. Tumblr bought for over 1 billion
    2. Tumblr removes adult content from the platform
    3. A year later, Tumblr sold for 3 million

    At least now everyone has learned not to remove a core feature of a platform that makes it unique, right?

  • 1
    Avatar
    Alessio Furlan

    Congratulations!

    I find myself with hundreds of links that I cannot edit when this service was active before!

    It is not correct what you are doing.
    You had to warn!

    The old links had to keep the service as it was!

    In 1 month what will you decide? That free links will no longer work and will we have to pay?

    Better to change service. IMMEDIATELY.

    Edited by Alessio Furlan
  • 0
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    Alessio Furlan

    DAVID. 

    "Offer limited to the first 1,000 domain names"

    But if.... in the future will you decide that the gifted domains will no longer have the same functions? 

    Your conditions change.

    You don't guarantee the service.

  • 0
    Avatar
    David

    Thanks for any comment and feedback. 
    We are taking all of them in serious consideration in order to offer the best possible service. 

    After a short period of experimentation, we may decide to revert back the feature. 
    It depends on the feedback we receive as well as the KPIs we are monitoring in order to measure the quality in non-branded link delivery.

    The reason for this change is related to link trust and accountability. Both of these qualities are almost impossible to have with generic short URLs.

    The limitation of changing the destination URL does not and will not apply to branded links. My colleague recently announced the change on our what's new page.

    - We are currently offering a free domain name to anyone not yet in possession of a domain name.
    - In case you published rebrand.ly links in the past you can ask us to change the destination - contact our support team for further instructions


    Edited by David
  • 0
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    Dave Fogliatti

    It can be hard to win back customer trust when a change like this occurs. A ton of other companies offer static link shorteners and your unique position was the ability to edit the link. I understand from an SEO perspective this option is not beneficial, but it was great to have your service for the capability.


    I'm glad to hear this decision is not final, and I have a paid domain account as well. I see this as a move to shift more customers to your paid side, but it could end up having some unintended effects.  

  • 0
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    Will

    Agree with above comments. The frustrating part of this is being left with a large amount of links which are now uneditable. I say this as a paid member with a multitude of domains, but the rebrand.ly link was invaluable to run tests (and a huge USP) and for this now to be redundant is such a shame to see. I hope you can take this onboard and understand for a lot of us this was a core part of the service offering and why we became paying customers in the first place.  

  • 0
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    Darjan Zlobec

    Not happy with this change also!

    I use custom domain branded URLs with 3 or 4 domains and they work... but for one domain, the domain URL was blocked by Facebook. It's been 4 months now, and I still don't know why it was blocked, if it will ever be unblocked ... no response from Facebook, complete removal of 60+ campaign ads... 100+ organic posts... full block-out!  

    As a fallback option I used the rebrand.ly shortifier to continue the use of Facebook for correct UTM tagging in an always changing Facebook campaigns... Now I'm stuck to create new shortifiers and create new ads for each change... this does not make sense!

    And I'm not prepared to sacrifice another domain for Facebook to block without any reason (a normal e-commerce site behind the url...).

    This has come to a point that does not make sense to use Rebrand.ly... Very strange, no warning, decision by Rebrand.ly...?!?

    Edited by Darjan Zlobec
  • 0
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    Matt B

    Hey David, is the short period of experimentation over yet? It's pretty obvious what people are thinking here (since it somehow wasn't obvious beforehand).

    Terrible idea, insultingly communicated.

  • 0
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    Steve Pouillon

    For me this was the core reason tot use rebrandly. Now there is no reason for me to stay. Hopefully you'll change your mind. Thanks for evaluating this.

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