AWS S3 clickstream integration – Rebrandly

Unlock Deeper Customer Insights with Rebrandly's AWS S3 Clickstream Integration

Uncover Powerful Clickstream Data for Smarter Marketing Decisions

In today's data-driven marketing landscape, understanding customer behavior is crucial. Clickstream data, a record of every user interaction with your branded links, offers a wealth of insights into how users navigate your digital ecosystem. But what if you could harness this data seamlessly and unlock its full potential?

This is where Rebrandly's AWS S3 clickstream integration comes in. It empowers you to effortlessly collect and store all your click traffic data directly within your own Amazon Web Services (AWS) S3 bucket.

What is AWS S3 Clickstream Integration?

Imagine a real-time stream of information capturing every click on your branded links. Rebrandly's S3 integration acts as a bridge, continuously sending this clickstream data to your designated S3 storage space. This data arrives in batches, ensuring near real-time access for further analysis.

Why Integrate Rebrandly with AWS S3?

Here's how this integration empowers your marketing strategies:

Granular Customer Insights: Gain a deeper understanding of user journeys by analyzing clickstream data. See which links are most popular, how users navigate your branded URLs, and identify any potential drop-off points.
Enhanced Campaign Performance: Track the effectiveness of your marketing campaigns by analyzing click-through rates and user behavior. This data helps you optimize campaigns and maximize ROI.
Streamlined Data Management: Store all your clickstream data in a centralized location within your AWS account. This simplifies data access and integration with other AWS services for further analysis.
Scalability and Security: Benefit from the scalability and security of AWS S3. Your clickstream data is secure and readily available for future growth.

How Does Rebrandly Integrate with AWS S3?

Rebrandly takes the complexity out of clickstream data collection. Here's a simplified view of the process:

Set Up Your S3 Bucket: Create a secure S3 bucket within your AWS account.
Enable Rebrandly Integration: Contact support to activate the S3 integration in your Rebrandly account.
Grant Permissions: Configure a specific bucket policy to grant Rebrandly access for storing clickstream data.
Real-Time Data Delivery: Rebrandly continuously transmits clickstream data to your designated S3 bucket in near real-time.
For the specific bucket, replace "your-bucket-name-here" with your own bucket's name.
Then share the bucket name with our Customer Support team (reply to the same ticket ID used for the request, to speed up the process).
We will get in touch with our tech team to finalize the process and will alert you when done.

Note: Permission can be revoked at any time.

{
    "Version": "2012-10-17",
    "Statement": [
        {
            "Sid": "RebrandlyWorkersIntegration",
            "Effect": "Allow",
            "Principal": {
                "AWS": "arn:aws:iam::617090640476:root"
            },
            "Action": [
                "s3:PutObject",
                "s3:GetObject"
            ],
            "Resource": "arn:aws:s3:::your-bucket-name-here/*"
        }
    ]
}

Choose the storage class that best fits your own use-case. We recommend setting "Standard" storage class as - typically - files delivered by the stream to your S3 bucket are smaller than 128KB.
See the click event example below:

{
  "timestamp": "2019-07-02T14:07:06.981094Z",
  "client": {
    "language": "pt",
    "location": {
      "country": "br"
    },
    "agent": {
      "browser": {
        "name": "facebook-app",
        "version": "227.0.0.43.158"
      },
      "os": {
        "name": "android",
        "version": "android-9.0-pie"
      },
      "device": {
        "name": "smartphone"
      },
      "type": "human"
    },
    "session": {
      "started": "2019-07-02T14:07:06.981094Z",
      "first": true
    }
  },
  "referral": {
    "hostname": "m.facebook.com",
    "protocol": "http",
    "path": "/",
    "origin": {
      "type": "social",
      "name": "facebook"
    }
  },
  "route": {
    "id": "a1ec86bf91bfe763ad02f602259ea0a9",
    "slashtag": "<YOUR LINK'S SLASHTAG HERE>",
    "creator": {
      "id": "wf09bfww4eb9jkw2844555e1ce9af4f2",
      "workspace": {
        "id": "d88bfe5fgd14b2ghb44538b9aekpw89",
        "name": "<YOUR WORKSPACE NAME HERE>"
      }
    },
    "domain": {
      "id": "9a5ae320f3e247ef8c9b6061131bb517",
      "raw": "<YOUR DOMAIN NAME HERE>"
    },
    "destination": {
      "raw": "https://www.yourdestination.com/?utm_source=cs_facebook_post&utm_medium=customersuccess",
      "protocol": "https",
      "hostname": "www.yourdestination.com",
      "path": "/",
      "params": {
        "query": {
          "utm_source": [
            "cs_facebook_post"
          ],
          "utm_medium": [
            "customersuccess"
          ]
        }
      }
    }
  }
}

Unlocking the Power of Clickstream Data

With Rebrandly's S3 integration, you have a treasure trove of customer behavior data at your fingertips. Leverage powerful analytics tools within the AWS ecosystem to:

Segment User Audiences: Create targeted marketing campaigns based on user behavior patterns identified through clickstream data.
Personalize User Experiences: Deliver personalized content and recommendations based on user interactions with your branded links.
Identify Fraudulent Activity: Utilize clickstream data to combat click-fraud attempts and protect your marketing campaigns.

Rebrandly and AWS S3: A Powerful Partnership for Deeper Customer Insights

By harnessing the combined strengths of Rebrandly and AWS S3, you gain a comprehensive understanding of user behavior. This valuable data empowers you to make data-driven marketing decisions, optimize campaigns, and ultimately achieve your marketing goals.

Ready to unlock the power of clickstream data? Get started with Rebrandly's seamless AWS S3 integration today!

Frequently Asked Questions:

What type of data does the S3 integration capture?
The integration captures detailed information about every click on your branded links, including timestamps, Geolocation, user agents, and referring URLs.
How often is data transferred to my S3 bucket?
Data is delivered in batches to your S3 bucket in near real-time.
Do I need any technical expertise to set up the S3 integration?
Rebrandly simplifies the process. You'll need to create an S3 bucket and configure a basic policy for Rebrandly access.
Is my clickstream data secure within AWS S3?
AWS S3 offers robust security features to protect your data. You maintain complete control over access permissions within your AWS account.
What are the benefits of using Rebrandly's S3 integration compared to other clickstream data collection methods?
Rebrandly streamlines the process, eliminates the need to build complex data pipelines, and ensures secure storage within your existing AWS infrastructure.
Do you have any alternative environment out of AWS Integration?
At the moment Rebrandly does not offer any other alternative environment to AWS to integrate this function with your account.
Does Clickstream Integration provide more specific click location data than just the country?
Yes, Clickstream Integration is the only option for city-level click data, and it even provides latitude/longitude coordinates as well.

This Article is About:

AWS S3 Clickstream Integration
Real-time stream of information on your clicks
Store all your click traffic data directly

See also:

Unlock Deeper Customer Insights with Rebrandly's AWS S3 Clickstream Integration

Frequently Asked Questions:

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