"Our company already has a domain name that host our company website and blog. Should I use this domain or should I register a new one? "
You CANNOT create branded links from a domain name that already host other contents (a website, a blog, etc...). For that you have two choices:
1) Register a new domain name (recommended)
Immagine the name of your company is ACME and your current domain is ACME.com. Our Advice is to register a new domain name with your company name/brand and a different extension (TLD). For example ACME.link
The extension you choose depends mostly on what you need the branded links for. ".link" is the most generic and usually good for any occasion. But you may prefer something related to your business or to the project you are currently promoting, there are many hundreds available: .blog, .deal, .click, .press, .... .pizza!
Check all the possibility here Rebrandly.com/newdomain (starting at $2 for the first 12 months)
In this way you will guarantee the visibility of your brand and will have the chance to use the domain extension (TLD) to communicate something more (eg.: what is your business about).
2) Create a Subdomain from your main domain
If you prefer to use the company/personal domain you already own and use for your website/blog/etc...
The solution is to create and configure a Subdomain. In this case you do not have to register a new domain (save money). But the setup requires a little time and expertise and your branded domain will look like link.ACME.com.
Suggested subdomains (third level domains) are:
- Choose the Right Domain as My Branded Domain
- Connect a Domain I Already Own / Change My DNS
- Should I Use a Short Branded Domain or My Brand?
This article is about:
- Domains for custom short URLS
- Branded links what is the right domain