Relay™: transforming text messaging for modern marketers – Rebrandly

Relay™ is a fully automated messaging solution developed by Rebrandly in partnership with Wonder Cave that transforms how organizations create, manage, and optimize their messaging campaigns. Through deep integration with Wonder Cave's platform, Relay combines advanced link technology with sophisticated analytics to deliver powerful, end-to-end messaging automation

Relay features:

1. Branded links

Customize calls-to-action that build trust and improve engagement.
Create instantly recognizable links that reinforce your brand identity.
Enhance the professional appearance of your messaging campaigns.

2. Personalized URLs

Generate unique, tailored URLs for each message recipient.
Increase engagement by making communications feel more personal.
Adapt messaging at scale while maintaining an individualized approach.

3. Advanced analytics

Gain deep insights into campaign performance.
Track detailed metrics, including:
- Who is clicking on your links
- When interactions occur.
- Geographic engagement patterns.
Implement data-driven insights to optimize your messaging strategy continuously.

Relay performance capabilities:

Relay is designed for high-volume, enterprise-grade text messaging:

Generate up to 100,000 branded links per second.
Ensure exceptional uptime and message delivery.
Support campaigns for local and global audiences.
Maintain secure, compliant infrastructure.

Relay is ideal for:

Marketers seeking advanced messaging tools.
Agencies looking to enhance campaign performance.
Nonprofits and organizations require reliable, scalable messaging solutions.
Businesses want to create more engaging communication strategies.

Relay ease of use

Seamless integration with Wonder Cave
Centralized link management dashboard.
Collaborative support for custom solution design.

Who Relay is for:

Wonder Cave Customers: You already know the power of automated messaging. Relay enhances your existing capabilities with advanced personalization, branded links, and deeper analytics to transform great campaigns into extraordinary ones.
Rebrandly Customers: Your branded links are your signature. Now, you can fully integrate them into automated messaging campaigns, unlocking a new channel for engagement and growth.
New to Both?: Relay is the comprehensive messaging solution your marketing stack needs. It's automated messaging done right.

Getting Started with Relay

Interested organizations can:

Get a free demo

Enhance your Wonder Cave text messaging campaigns with Rebrandly's advanced analytics and cross-channel capabilities to create a unified, impactful brand presence.

About Rebrandly

Rebrandly, the world's leading link management platform, empowers marketers, agencies, content creators, and developers to modernize their tech stack and elevate essential connections. With Rebrandly, everyone can easily brand, optimize, and shorten URLs and QR codes to improve deliverability, enhance security, track real-time click analytics, and boost performance with every link.

Rebrandly is committed to the highest data privacy and protection standards and is GDPR, SOC2 Type II, and HIPAA compliant. To learn more, go to rebrandly.com or visit our trust center at trust.rebrandly.com.

About Wonder Cave

Wonder Cave, a Stagwell Marketing Cloud company, is a text message automation platform designed for modern marketers. Wonder Cave empowers organizations to create, schedule, and optimize text messaging campaigns that engage audiences and drive measurable results.

To learn more about Relay, visit https://relay.click

Relay represents the next evolution in text messaging, offering marketers a sophisticated, data-driven approach to audience engagement. Combining branded links, personalization, and advanced analytics transforms messaging from a basic communication tool to a strategic marketing asset.

Frequently Asked Questions

What is Relay, and how does it improve text messaging?
Relay is a fully automated messaging solution developed by Rebrandly in partnership with Wonder Cave. It provides comprehensive messaging automation with integrated branded links, personalization, and advanced analytics, allowing marketers to create and manage effective, trackable, and engaging messaging campaigns at scale.
How can Relay help improve marketing campaign performance?
Relay offers end-to-end messaging automation with several key benefits: it creates personalized messaging experiences, integrates branded links that build trust, and provides detailed analytics showing campaign performance, recipient engagement, and optimization opportunities. In a real-world example, nonprofits using Relay saw a 40% increase in click-through rates and a 30% increase in donations during a disaster relief campaign.
Is Relay suitable for businesses of different sizes?
Yes, Relay works at any scale. As a fully automated solution, it can process up to 100,000 messages per second, supporting high-volume campaigns with enterprise-grade reliability. Whether you're a small nonprofit, a large retail brand, or an agency, Relay provides the automation and infrastructure needed to handle your messaging requirements securely and efficiently.
What kind of analytics does Relay provide?
Relay™ offers comprehensive real-time analytics integrated into its automation platform, including recipient-level insights, attribution tracking, and campaign performance metrics. Users can access detailed information about audience engagement, schedule automated reports, and gain actionable insights to optimize their messaging campaigns.

This article is about:

Marketing campaign performance optimization.
How to handle high-volume communication for businesses of all sizes.
How to transform SMS and MMS into smart messaging channels with advanced, personalized link technologies.

See also:

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