Relay™: transforming text messaging for modern marketers

Relay™ is an innovative text messaging integration developed by Rebrandly in partnership with Wonder Cave that revolutionizes how organizations create, manage, and optimize their messaging campaigns. By combining advanced link technology with sophisticated analytics, Relay turns traditional SMS and MMS messaging into a powerful communication tool.

Relay features:

1. Branded links

• Customize calls-to-action that build trust and improve engagement.
• Create instantly recognizable links that reinforce your brand identity.
• Enhance the professional appearance of your messaging campaigns.

2. Personalized URLs

• Generate unique, tailored URLs for each message recipient.
• Increase engagement by making communications feel more personal.
• Adapt messaging at scale while maintaining an individualized approach.

3. Advanced analytics

• Gain deep insights into campaign performance.
• Track detailed metrics, including:
  • Who is clicking on your links
  • When interactions occur.
  • Geographic engagement patterns.
• Implement data-driven insights to optimize your messaging strategy continuously.

Relay performance capabilities:

Relay is designed for high-volume, enterprise-grade text messaging:

• Generate up to 100,000 branded links per second.
• Ensure exceptional uptime and message delivery.
• Support campaigns for local and global audiences.
• Maintain secure, compliant infrastructure.

Relay is ideal for:

• Marketers seeking advanced messaging tools.
• Agencies looking to enhance campaign performance.
• Nonprofits and organizations require reliable, scalable messaging solutions.
• Businesses want to create more engaging communication strategies.

Relay ease of use

• Seamless integration with Wonder Cave
• Centralized link management dashboard.
• Collaborative support for custom solution design.

Who Relay is for:

• Wonder Cave Customers: You already know how powerful text messaging is. Relay gives you the tools to elevate it. Branded links and deeper analytics to turn great campaigns into extraordinary ones.
  
  
• Rebrandly Customers: Your branded links are your signature. Now, you can add them to SMS and MMS, unlocking a new channel for engagement and growth.
  
  
• New to Both?: Relay is the missing piece in your marketing stack. It’s what text messaging was always meant to be.

Getting Started with Relay

Interested organizations can:

• Get a free demo 

Enhance your Wonder Cave text messaging campaigns with Rebrandly's advanced analytics and cross-channel capabilities to create a unified, impactful brand presence.

About Rebrandly

Rebrandly, the world's leading link management platform, empowers marketers, agencies, content creators, and developers to modernize their tech stack and elevate essential connections. With Rebrandly, everyone can easily brand, optimize, and shorten URLs and QR codes to improve deliverability, enhance security, track real-time click analytics, and boost performance with every link. 

Rebrandly is committed to the highest data privacy and protection standards and is GDPR, SOC2 Type II, and HIPAA compliant. To learn more, go to rebrandly.com or visit our trust center at trust.rebrandly.com.

About Wonder Cave

Wonder Cave, a Stagwell Marketing Cloud company, is a text message automation platform designed for modern marketers. Wonder Cave empowers organizations to create, schedule, and optimize text messaging campaigns that engage audiences and drive measurable results. 

To learn more about Relay, visit https://relay.click  

Relay represents the next evolution in text messaging, offering marketers a sophisticated, data-driven approach to audience engagement. Combining branded links, personalization, and advanced analytics transforms messaging from a basic communication tool to a strategic marketing asset.

Frequently Asked Questions

• What is Relay, and how does it improve text messaging?
  Relay is a smart link integration for text messaging developed by Rebrandly in partnership with Wonder Cave. It enhances text messaging by providing branded links, personalized URLs, and advanced analytics, allowing marketers to create more effective, trackable, and engaging messaging campaigns. Relay transforms traditional SMS and MMS messaging by adding intelligence and performance-tracking capabilities.
  
  
• How can Relay help improve marketing campaign performance?
  Relay offers several key benefits for marketing campaigns: it creates branded links that build trust, generates personalized URLs for each recipient, and provides detailed analytics showing who is clicking, when, and why. In a real-world example, nonprofits using Relay saw a 40% increase in click-through rates and a 30% increase in donations during a disaster relief campaign.
  
  
• Is Relay suitable for businesses of different sizes?
  Yes, Relay works at any scale. It can generate up to 100,000 branded links per second, supporting high-volume campaigns with enterprise-grade reliability. Relay can handle your messaging needs with secure, compliant infrastructure, whether you're a small nonprofit, a large retail brand, or an agency.
  
  
• What kind of analytics does Relay provide?
  Relay™ offers comprehensive real-time analytics, including recipient-level insights, attribution tracking, and the ability to implement UTM parameters for granular reporting. Users can access detailed information about audience engagement, schedule reports, and gain actionable insights to optimize their messaging campaigns.

This article is about:

• Marketing campaign performance optimization.
• How to handle high-volume communication for businesses of all sizes.
• How to transform SMS and MMS into smart messaging channels with advanced, personalized link technologies.

 See also:

• Request a demo of Relay
• Wondercave web site
• Rebrandly's 99.99% uptime SLA