What is a Branded URL Shortener?

Understanding Your Custom, Branded URL Shortener and the Benefits Over a Generic Shortener

A branded URL shortener is similar to other URL shorteners but differs in that it empowers companies to create branded links by using that company's very own custom domain.

Pepsi has pep.si

Virgin has virg.in

Lamborghini has lam.bo

And your brand can follow suit with a relevant domain of your own!

While you may already be familiar with URL shorteners that shorten links under a domain you control, branded URL shorteners have been known to:

  • Increase brand awareness
  • Increase click-through rates by up to 39%
  • Increase link trust

Compared to generic URL shorteners, branded URL shorteners win every time. At Rebrandly, we've created the most complete and reliable platform for creating branded short links. 

Check out all the benefits of branded URL shorteners here: 


This article is about:

  • Branded URL Shorteners
  • Generic URL Shorteners vs Branded URL Shorteners
  • Custom URL Shorteners vs Branded URL Shorteners

See also:

Have more questions? Submit a request


Please sign in to leave a comment.