What is a Branded URL Shortener?

Understanding Your Custom, Branded URL Shortener and the Benefits Over a Generic Shortener

A branded URL shortener is specifically a URL shortener that any brand uses that can create branded short links under that brands custom domain.

To give some quick examples:

Pepsi has pep.si

Virgin has virg.in

And your brand could have mybrand.xyz.

While you may have a custom URL shortener, that shortens links under a domain you control, it can be quite important to also have a branded URL shortener. Branded URL shorteners have been known to:

  • Increase brand awareness
  • Increase click through rate
  • Increase link trust


Compared to generic URL shorteners, branded URL shorteners win every time. And since you can easily get your own branded URL shortener with Rebrandly, there is no reason not to start using one.


This article is about:

  • Branded URL Shorteners
  • Generic URL Shorteners vs Branded URL Shorteners
  • Custom URL Shorteners vs Branded URL Shorteners

See also:

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