WhatsApp links simplify the process of starting a conversation or sharing information. In a business setting, you may even use a WhatsApp link to share useful content that your audience will find valuable. For any kind of WhatsApp conversation where you need to share content, a branded link is beneficial to increase trust and boost credibility.
In this guide, we show you how to brand and track your WhatsApp link and use it effectively for your business.
WhatsApp link use cases
Here are a few useful ways you can make the most out of sharing WhatsApp links:
- Sharing contact details:
If you're sharing your contact information, you can have your short urls ready to share beforehand e.g. YourName.link/Facebook; YourName.link/Twitter; YourName.link/LinkedIn. These links are short and memorable, allowing for quick sharing without you having to go to your different profiles and find the link every time.
- Sharing location:
If you're sharing your address, you could use a branded WhatsApp link to share your direction location on Google Maps. For example - Company.news/updates
- Sharing in your groups:
If you start a group in WhatsApp and want to share any kind of information, from surveys to podcasts, branded links are a great way to share and track engagement. Compared to a URL with random letters, branded links look more trustworthy, giving your customers the confidence to click.
By using a branded link like YourBrand.link/Podcast or YourBrand.link/Survey, you'll not only encourage more clicks through your Whatsapp link, but you'll also be able to monitor how many clicks you're getting on your different links. This will allow you to work out what types of content are most interesting across your groups so you can refine your sharing strategy.
- Sharing event invitations:
If you want to invite your contacts to an event, using a branded link for all your channels is a great idea. You can add UTM parameters to each channel, like WhatsApp, Facebook, Email, etc. and track where people are most engaged.
A branded link is more informative and engaging since it includes your brand name along with words that make sense. Moreover, it gives your audience an idea of what the link is about, which can build intrigue and get them to click. Some examples of branded event invitation links may be: YourBrand.link/You-Are-Invited, YourBrand.link/Exclusive-Business-Event, YourName.link/Birthday-Bash.
WhatsApp links are no longer just used in personal conversations but in business ones too. With more and more businesses leveraging the app, you can them using WhatsApp links for internal communications, customer communications, and support as well as marketing and promotions.
No matter what you're using WhatsApp links for, using branded links in your messages will help you to increase link trust and engagement. It also enables you to track your link success so you can fine-tune your WhatsApp strategy.
How to Create a Branded WhatsApp Link
With Google Chrome Browser
If you are using Google Chrome you can easily create branded links on WhatsApp with one click by downloading Rebrandly's Chrome extension and using the automatic link detection feature.
See how it works:
With other browsers:
If you're using a browser other than Chrome then creating branded links (custom short links) for WhatsApp is still very easy. Just download the right extension and you are ready to go! Get it for:
This Article is About:
- Link Tracking
- WhatsApp Link
- WhatsApp URL
- WhatsApp Links
- Enlace de WhatsApp
- Links on WhatsApp
- Link of WhatsApp
- WhatsApp URL Shortener
See Also:
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