How to Brand and Track Links in WhatsApp

WhatsApp

 

Most people use WhatsApp daily, for many different reasons. For any kind of WhatApp conversation where you need to share content, a branded short link is useful.

Here are a few useful ways you can use branded links to share and track content in your next conversation:

  • Sharing contact details:
    If you're sharing your contact information, you can have your short links ready to share beforehand e.g. YourName.link/Facebook; YourName.link/Twitter; YourName.link/LinkedIn. These links are short and memorable, and allow for quick sharing without you having to go to your different profiles and find the link every time.
  • Sharing location:
    If you're sharing your address, you could use a short link to share a your direction location on google maps e.g. YourName.link/I-Am-Here or YourName.link/Office-Address.
  • Sharing in your groups:
    If you start a group in WhatsApp and want to share any kind of information, from URLs to podcasts, branded links are a great way to share and track engagement. By using a branded link like YourBrand.link/Podcast or YourBrand.link/Survey, you'll not only encourage more clicks, you'll also be able to monitor how many clicks you're getting on your different links. This will allow you to work out what content your groups are finding most interesting, and refine your shares.
  • Sharing event invitations:
    If you want to invite your contacts to an event, using a Branded Link for all your channels is a great idea. You can add UTM parameters to each channel, like WhatApp, Facebook, Email etc and track where people are most engaged. Also, a branded link is more information and engaging as it includes your brand name and real words e.g. YourBrand.link/You-Are-Invited, YourBrand.link/Exclusive-Business-Event, YourName.link/Birthday-Bash.

Nowadays, WhatsApp is being used not only for personal use, but for businesses too. Businesses are using the App for internal communication, customer communication and support, marketing, promotion and more.

No matter what you're using the App for, using branded links will allow you to increase link trust and engagement, and to track your link success.


This article is about:

  • Branded Links
  • Link Tracking
  • WhatsApp

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