How to Use a Branded Link for Google+ – Rebrandly

Google+ is a social media platform on which you can network with millions of people, from friends to family to business connections. Elevate your Google+ presence by strategically integrating branded links into your profile and community interactions. You can use branded links in many ways for your Google + account. Here are some of the best practices:

Use Branded Short Links in your G+ Profile:

Google+ allows you to add a few URLs to your profile, and these links are visible in several places in your profile: at the top of your page just above the "Follow" button, in your "About" tab at the bottom, and in your "Contact" tab.

For your website: Most people use their website address, but by adding a branded short link with UTM parameters, you can then also track the link and see how many clicks you are getting from Google
For your contact details: You can include short branded links for all your contact URLs e.g. YourName.link/LinkedIn, YourName.link/Blog, YourName.link/Location

Leverage Branded Links for Engaging in Google Plus Community Pages:

To build your following on Google Plus, you need to be posting often. A great way to gain traction is by finding relevant community pages and commenting or sharing valuable content on them.

By using a branded link (branded with your name, and with a customized URL slug), you can increase link trust and engagement by as much as 39% and track clicks.
A unique branded link is also trackable, so you can find out how many clicks you're getting from the different communities and see where you should focus your efforts.

Use a Branded Short Link for Your Own GOOGLE+ Community:

Once you've gotten the hang of Google+, you should consider starting your own community. For instance, you could build a community focused on a topic you write about in your blog and share content from your blog, inviting your ever-growing community to visit it.

Use a branded link for all your shares to your community. Besides looking cool and being memorable, it will also allow you to track your links and see which blog posts people are the most interested in.
You can create a custom branded link for your Google+ group and use it when inviting people to your group. Whether you're sending out an email, or sharing your group on your other social channels, having this unique short link is effective e.g. YourName.link/G-Plus-SocialTips

Promote Your Own Google+ Community with Branded Short Links:

Now that you've got your Google+ profile, you need to let more people know you've got one.

Use a short, memorable, branded link for your Google+ page on your business card
e.g. YourName/Google-Plus
Use this branded link to share your Google+ page on your other social media accounts
e.g. Twitter posts, LinkedIn groups, Facebook shares, blog posts
Include this branded link in all your online bio profiles
e.g. Twitter bio, Facebook about page, Website, and Blog contact pages

By using branded links for your Google+ account, you can increase link trust and engagement, custom your links for different needs, and track your engagement.

This Article is About:

Branded Links for Google Plus
Custom Links for Social Media
Tracking Link Engagement

See Also:

Use Branded Short Links in your G+ Profile:

Leverage Branded Links for Engaging in Google Plus Community Pages:

Use a Branded Short Link for Your Own GOOGLE+ Community:

Promote Your Own Google+ Community with Branded Short Links:

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