What is a URL Slug and What are The Benefits?

A URL slug is the part of a URL or link that comes after the domain extension.

They can be used for websites:
For example, in www.rebrandly.com/links - 'links' is the URL Slug.

Or they can be used in your custom short links:
For example, in rebrandly.xyz/content-curation - 'content-curation' is the URL Slug.

Using the proper URL slug for your website or custom short link has many benefits.

In websites the keyword used for your URL slug can be used to SEO optimize the URL by showing Google the structure of your site and the contents of the page in question.

Using the proper URL slug in your short link could lead to more clicks on a certain link or anchor text within a blog post or piece of content in a few ways:

  1. If it is memorable, people could recollect it at a later time and type in the short link.
  2. If it is benefit-driven or compelling, people may see the URL slug and be convinced it’s what they are looking for from within the link (yes, the URL slug itself is selling the click).
  3. If it is masking a confusing, lengthy, or scary looking URL.

Be sure to read our blog post linked below for more information.


This article is about:

  • URL slugs
  • Keywords
  • Custom Short Links

Related articles: 

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