Often the most famous generic URL shorteners get blacklisted. A URL blacklist is when a site gets added to a list of unsafe URLs, often resulting in visitors being unable to access the website. So when you send an email containing links shortened using a blacklisted URL shortener, your email will probably end up in the spam (abuse) folder of your audience.
This inadvertently affects your email marketing results as you get lower opens and clicks. It’s crucial to avoid using blacklisted URL shorteners to prevent this type of issue.
Why Does a URL Blacklist Occur?
Why do these URLs get blacklisted, though?
Generic URL shorteners are free to use and accessible to anyone, including spammers to share malware, phishing content, and any sort of illegal stuff. Anyone can create an account and create a short link for free, and it's really difficult to check every single link that has been created.
SURBL maintains an updated list of the top 10 most abused (read blacklisted) URL shorteners. Following is the list as of 2024-04-26 11:54 UTC. This list is updated every hour so make sure to check back often:
- tinyurl.com
- n9.cl
- t.co
- bit.ly
- is.gd
- ln.run
- wa.me
- x.gd
- lnkd.in
- lin.ee
How to Avoid a URL Blacklist (Stop Using Blacklisted URL Shorteners)
The best way to avoid a URL blacklist is to stop using blacklisted URL shorteners. This means shortening your URLs using your custom domain name. In this way, only you are able to create links with that domain, and unless you are a spammer, you won't be blacklisted.
Rebrandly lets you register a new domain name and use it as your custom URL shortener. You can get started with zero technical skills in just a few minutes. The best part? You get to choose between customizable plans costing as low as $13 per month. Click here to start your 14-day free trial.
This Article is About:
- Blacklisted URL shorteners
- URL blacklist
- Blacklisted bitly, googl, owly and Other Shorteners
- Short URLs and Emails
See Also:
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