Google URL Shortener Alternative

Finding the Best Google URL Shortener Alternative as the platform winds down. is a great free URL shortener from Google, but it comes with a few limitations. On May 8th, 2018 Google announced that it's winding-down its URL shortening service. Current users can access the console until March 2019 when it will be discontinued. When looking for a new URL shortener, consider Rebrandly as the Google URL Shortener alternative. 

With Google URL Shortener you can NOT:

  1. Use a custom domain to create short links
  2. Change the destination URL
  3. Use a Custom URL slug
  4. Make your links private
  5. Easily and automatically add UTM parameters
  6. Delete your links

And the list goes on...

Out of these limitations is why we created Rebrandly.

We want you to have full control over every link that you share. We offer most of the above features and more. 

Migrate from to Rebrandly

Start branding and tracking every link you share.

Sign Up Free

From our customers:




This article is about:

  • Alternative to
  • Alternative URL shorteners
  • Google vs Rebrandly
  • Google URL Shortener Alternative

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