How To Use the Rebrandly UTM Builder

This article will teach you how to use the Rebrandly UTM Builder. UTM (Urchin Traffic Monitor) parameters are short snippets of code which are added to the end of a URL to help you track information about where someone came from - the referring domain - and what they clicked on to bring them there.

Adding UTM parameters to the links you share will help you to understand where your traffic is coming from, what messages are working, and tie it to which site visitors are provided the greatest value to your company. Once appended to a URL, the UTM parameters will help you sort out your stats in Google Analytics, or whatever tool you are using to measure your digital marketing and website performance.  

The following video will walk you through how to use the Rebrandly UTM Builder step by step.

Note: There are five UTM parameters you have to choose from in the Rebrandly UTM Builder. You can choose to either fill them all out, or to leave any or all blank. In this example, we are using the three main UTM parameters: Source, Medium, and Campaign.

Here are details on how and when to use each of the three main UTM parameters:

This is the place where people are coming from. Use this to represent where you will be posting the link. Always use a lowercase version of the domain. For example: "twitter" or "facebook"

Medium: This is the type of post you are sharing. For example, "post" as a generic answer, or "blog-comment" if you are putting this is in the comments of someone else's blog, or "quora-answer" if you are answering a question on

Campaign: This is the large scale effort, or reason, you are creating the branded link. Examples may include "summer-promotion" or "social-media" or "blog-promotion" 


This Article Is About:

  • How to use the Rebrandly UTM Builder
  • Why you should use the Rebrandly UTM Builder
  • UTM parameters
  • URL parameters builder
  • UTM builder with variables

See Also:



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