Which Domain to Choose

Which Domain to Choose as Your Branded URL Shortener

We understand there are an overwhelming number of choices when it comes to choosing a domain as your branded URL shortener. Here's a detailed article explaining exactly how to find the perfect domain to use as your branded URL Shortener.

The key things to remember are:

Short domains are no longer of major concern. Short is still better than long, but short is not as important as branded.

You don't need to eliminate the vowels from your branded domain just to save some space. Instead focus on how you can portray your brand's unique voice.

Extensions such as .link, .xyz, or .click are fun and work well as URL shorteners. Don't be afraid to get creative with the extension, you don't need a .com for your URL shortener.

You could use a subdomain of your main domain, such as "go.mybrand.com" or "social.mybrand.com." We advise against it, but it is easy to set up and completely free for you. Here's how to set up a sub-domain as your branded URL shortener.

Our main piece of advice is to choose the exact same name as your main website but with a different domain. So instead of "ignyte.com" you might choose "ignyte.xyz" or "ignyte.link"


This article is about:

  • Choosing a branded short domain
  • Using a branded sub-domain
  • The do's and don'ts of choosing a custom URL shortener

See also:

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