Should I Use a Short Branded Domain or My Brand?

Which Domain to Choose as Your Branded URL Shortener

We understand there are an overwhelming number of choices when it comes to choosing a domain as your branded URL shortener. Here's a detailed article explaining exactly how to find the perfect domain to use as your branded URL Shortener.

The key things to remember are:

Short domains are no longer of a major concern. Short is still better than long, but short is not as important as branded.

You wouldn't want to eliminate the vowels from your branded URL shortener just to save some space. Instead focus on how you can portray a strong brand.

Extensions such as .link, .xyz, or .click are fun and work well as URL shorteners, don't be afraid to "go crazy" with the extension, you do not need a .com for your URL shortener.

You could use a subdomain of your main domain, such as "" or "" We advise against it, but it is easy to setup and completely free for you. Here's how to set up a sub-domain as your branded URL shortener.

Our main piece of advice is to choose the exact same name as your main website, but in a different domain. So instead of "" you might choose "" or ""


This article is about:

  • Choosing a branded short domain
  • Using a branded sub-domain
  • The do's and don'ts of choosing a custom URL shortener

See also:

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