What is a UTM Parameter?

What is a UTM Parameter?

UTM (Urchin Tracking Module) parameters (tags or labels) are short snippets of code which are added to the end of a URL to help you track information about where someone came from - the referring domain - and what they clicked on to bring them there.

Adding UTM parameters to the links you share will help you to understand where your traffic is coming from, what messages are working, and tie it to which site visitors are provided the greatest value to your company. Once appended to a URL, the UTM parameters will help you sort out your stats in Google Analytics, or whatever tool you are using to measure your digital marketing and website performance.  

If you would like to learn how to add parameters to your Rebrandly links, see this article: http://rebrand.ly/Rebrandly-UTM-Builder  

For more information on UTM parameters, you can also see the official page of Google's UTM Builder: https://support.google.com/analytics/answer/1033867?hl=en

 

This Is About:

  • UTM parameters
  • The Rebrandly UTM Builder
  • What UTM parameters are used for

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