Forward Parameters/Variables to the Landing Page

How to pass parameters (variables) to the destination URL (landing page) via your short link:

All branded links created with Rebrandly include a feature called "forward parameters". It means that any parameters attached to the branded link are added/included in the destination URL (landing page).

For example:

The branded link: redirects to

But if you add a parameter to it, like, it opens but with "rebrandly" in the search.

To add a parameter:

  1. Brand a link
  2. When you use it, add a parameter or text after the "?"

There are many different use cases for this feature. If you have another one, please share it with us by adding it to the comments below.

UTM Example

Another important use case is for UTMs (Urchin Tracking Modules)

With Rebrandly you can rebrand a link and then add UTM parameters outside of the branded link (manually or dynamically at the end of it).

The UTMs will be passed to the landing page and you will be able to see analytics about that link in your Google Analytics dashboard. (If you own that landing page and have Google Analytics installed, of course)

This is an example. Click on the following link and you'll see how UTM are passed to the destination URL:

This is how the destination URL will appear:


This article is about:

  • Forward parameters on short links (Branded links, Custom links)
  • Pass parameters to destination URL (Landing page)
  • Text after the "?"
  • Dynamic parameters (variables)
  • Variables in the URL

See Also:


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  • 0
    Enrico Franzoni

    Hi David, I've one question.

    Do I need to add variables to the branded/shorten link, or can I add the on the original link, the Rebrandly will save them and pass them?

    It doesn't make sense to Rebrand/shorten a link, and then add to it all the variables, because it will looks long and ugly.



  • 1

    It isn't obvious in the article, but in case this helps anyone else, you can have a rebranded link with UTM parameters and still append custom parameters to the shortened/rebranded URL.

    For example, rebrand a full URL such as "" to "", and then in the link append another parameter such as "", and the redirected URL will be "".

    I think this answers Enrico's original question as well as expounds on the fact that both fixed and dynamic parameters can be used with a rebranded link.

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