Branded Short Links vs. Generic Short Links – Rebrandly

A branded short link is owned by the publisher and represents their brand, while a generic short link uses a public domain that anyone can publish a short link under. You can distinguish your online presence with branded short links that embody your brand identity, standing in stark contrast to generic short links that lack personalization and trustworthiness.

Here's a great example of a branded short link:

Branded Short Links are:

Memorable- it's easier to remember a domain that fits your brand
Pronounceable- the keyword as the URL slug, not just random alphanumeric strings
Trusted- people are more likely to recognize your company name and trust your links at a glance
Drive brand awareness - when someone shares your content, the link stays the same, driving an additional reach for your brand.
Boost click-through rates - studies reveal that branded short links can elevate click-through rates by up to 39%.

Here's an example of a generic short link:

A total missed opportunity by Madonna. I wonder if she could have increased her number of clicks by using a branded short link instead of a generic one.

Generic Short Links are:

Public - anyone can create a link under the same domain
Almost always blacklisted- when anyone can use them, someone will end up creating spam links and getting the domain blacklisted. Here's an article with more information about blacklisted short links.
Promotional- they are used to promote the brand of the URL shortening company you are using, and not your own brand.

Rebrandly is dedicated to helping you put your brand on your links. We won't rest until Madonna, and the rest of the world is using a branded link shortener!

This article is about:

Branded short links
Generic short links
Branded vs generic short links
Reasons to use a branded short link

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