What is a Branded Link?

A branded link is  – a shorter version of a URL you want to share online built around a brand name or related term. It is also known as a Vanity URL. 





Unlike generic short links (like buff.ly or goo.gl) brands these days prefer to use a link that incorporates their company name- associating themselves with the content they share reinforcing, brand awareness and increasing their brand recognition.

Branded Links are made up of three elements

With just one single short branded link (also known as custom short URL or vanity URL) you can send three important messages in one shot: 

  • Showcase your brand
  • Display your industry or niche
  • Indicate what is the link for to users


This article is about:

  • What is a branded link
  • Elements of a Custom Short URL
  • Benefits of Branded Links
  • Vanity URL and Branded Links

See Also:

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