Webhook HTTP ClickStream Integration – Rebrandly

Unlock Deeper Customer Insights with Rebrandly's Webhook HTTP Clickstream Integration

Uncover Powerful Clickstream Data for Smarter Marketing Decisions

In today's data-driven marketing landscape, understanding customer behavior is essential for success. Clickstream data, which records every user interaction with your branded links, provides valuable insights into how users navigate your digital ecosystem. Consider the possibilities of harnessing this data seamlessly and unlocking its full potential.

This is where Rebrandly's Webhook HTTP clickstream integration comes in. It empowers you to effortlessly collect and store all your click traffic data directly within your Rest API, opening up new opportunities for analysis and optimization.

What is Webhook HTTP Clickstream Integration?

Envision a dynamic flow of information that captures each click on your personalized links in real time. Rebrandly's Webhook integration serves as a vital link, consistently transmitting this clickstream data to your specified REST API. This data is delivered in batches, ensuring seamless access for in-depth analysis.

Why Integrate Rebrandly with Webhook HTTP?

Discover how this integration can elevate your marketing strategies:

Gain Deeper Customer Insights: Delve into user journeys by examining clickstream data to understand which links are most popular, how users navigate your branded URLs, and identify any potential drop-off points in their interaction.
Improve Campaign Performance: Understand the effectiveness of your marketing campaigns by analyzing click-through rates and user behavior. This valuable data helps in optimizing campaigns and achieving maximum ROI.
Efficient Data Management: All clickstream data is stored in a centralized location, making it easier to access and manage effectively.
Scalability and Security: Your clickstream data is securely stored and readily available to support future growth.

How Does Rebrandly Integrate with Webhook HTTP?

Rebrandly takes the complexity out of clickstream data collection. Here's a simplified view of the process:

Enable Rebrandly Integration: Activate the Webhook integration for your account through the support.
Grant Permissions: Create an authentication header and provide it to Rebrandly to authorize the integration.
Real-Time Data Delivery: Rebrandly continuously transmits clickstream data to your designated Rest API in near real-time.
Share with the Customer Support team the following information:
1. API endpoint
2. API method, you can choose one between POST and PUT
3. Authentication header key and authentication header value

You will start receiving the clickstream data clicks. See the click event example below:

{
  "data":
    [{
      "timestamp": "2019-07-02T14:07:06.981094Z",
      "client": {
        "language": "pt",
        "location": {
          "country": "br"
        },
        "agent": {
          "browser": {
            "name": "facebook-app",
            "version": "227.0.0.43.158"
          },
          "os": {
            "name": "android",
            "version": "android-9.0-pie"
          },
          "device": {
            "name": "smartphone"
          },
          "type": "human"
        },
        "session": {
          "started": "2019-07-02T14:07:06.981094Z",
          "first": true
        }
      },
      "referral": {
        "hostname": "m.facebook.com",
        "protocol": "http",
        "path": "/",
        "origin": {
          "type": "social",
          "name": "facebook"
        }
      },
      "route": {
        "id": "a1ec86bf91bfe763ad02f602259ea0a9",
        "slashtag": "<YOUR LINK'S SLASHTAG HERE>",
        "creator": {
          "id": "wf09bfww4eb9jkw2844555e1ce9af4f2",
          "workspace": {
            "id": "d88bfe5fgd14b2ghb44538b9aekpw89",
            "name": "<YOUR WORKSPACE NAME HERE>"
          }
        },
        "domain": {
          "id": "9a5ae320f3e247ef8c9b6061131bb517",
          "raw": "<YOUR DOMAIN NAME HERE>"
        },
        "destination": {
          "raw": "https://www.yourdestination.com/?utm_source=cs_facebook_post&utm_medium=customersuccess",
          "protocol": "https",
          "hostname": "www.yourdestination.com",
          "path": "/",
          "params": {
            "query": {
              "utm_source": [
                "cs_facebook_post"
              ],
              "utm_medium": [
                "customersuccess"
              ]
            }
          }
        }
      }
    }],
  "key": "abcxyz123"
  }

Harnessing the Potential of Clickstream Data

Leverage Rebrandly's Webhook integration to tap into valuable customer behavior data. Maximize the potential of robust analytics tools to:

Segment User Audiences: Tailor targeted marketing initiatives by recognizing user behavior patterns derived from clickstream data.
Personalize User Experiences: Offer tailored content and suggestions based on user engagement with your branded links.
Identify Fraudulent Activity: Utilize clickstream data to counter click-fraud attempts and safeguard your marketing endeavors.

Discover Deeper Customer Insights with Rebrandly and Webhook HTTP

Leveraging Rebrandly's Webhook HTTP clickstream provides a comprehensive understanding of user behavior, empowering you to make informed marketing decisions, refine campaigns, and reach your marketing objectives.

Ready to harness the potential of clickstream data? Begin your journey with Rebrandly's seamless Webhook HTTP integration today!

Frequently Asked Questions:

What type of data does the Webhook integration capture?
The integration captures detailed information about every click on your branded links, including timestamps, Geolocation, user agents, and referring URLs.
How often is data transferred to my API endpoint?
Data is delivered in batches to your API endpoint in near real-time.
Do you have any alternative environment out of Webhook Integration?
Rebrandly offers an alternative with the AWS S3 clickstream integration to integrate this function with your account.
Does Clickstream Integration provide more specific click location data than just the country?
Yes, Clickstream Integration is the only option for city-level click data, and it even provides latitude/longitude coordinates as well.

This Article is About:

Webhook HTTP Clickstream Integration
Real-time stream of information on your clicks
Store all your click traffic data directly

See also:

Unlock Deeper Customer Insights with Rebrandly's Webhook HTTP Clickstream Integration

Frequently Asked Questions:

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