Rebrandly Reporting: a comprehensive overview

Rebrandly offers a comprehensive set of reporting features that allow users to track, analyze, and optimize the performance of their branded links. These reports provide valuable insights into link clicks, geographic data, referrers, and more, helping users make data-driven decisions and maximize the impact of their marketing efforts.

• Real-time reporting: Rebrandly provides real-time reporting, so users can monitor the performance of their branded links as it happens. This is useful for time-sensitive campaigns or when users need up-to-the-minute data for analysis.

• Link clicks report: This report provides detailed information on the number of clicks each branded link receives. Users can view click data over a specific time period or filter it by date range, allowing them to track link performance over time.
  
  
  
  
• Geographic reports: These reports provide insights into where users' link clicks are coming from geographically. By understanding the distribution of their audience, users can tailor their marketing strategies to specific regions or countries.
  
  

Types of Reporting

Rebrandly offers four types of reporting, all stats shown in the reports are reported in UTC timezone:

1. Basic reporting: This report is available to free plan users and shows the total number of clicks received for individual links only. Users can further dissect the clicks on the basis of months, days, and hours. You are also able to see the geographic distribution of clicks for countries.
   
   
2. Advanced reporting: This report is available only for Paid users from the Essential plan and above and shows more detailed information as:
   
   - Click type (unique or non-unique): from Essentials
   - Top days (distribution of clicks within the week) from Essentials
   - Most popular hours (distributions of clicks within the 24 hours) from Essentials
   - Top languages (all different languages) from Essentials
   - Top devices (smartphone, desktop, tablet) from Essentials
   - Top social platforms (Facebook, Instagram, etc.) from Professional
   - Top browsers (Chrome, Safari, Facebook App, Instagram App, etc.) from Professional
   - Top platforms (IOS, Android, Windows) from Professional
   
   
   
3. Aggregated reporting: This report is available to Professional plan and above users and provides an in-depth analysis of the origin and timing of users' interactions. It categorizes click data based on various parameters that you can filter, such as:
   - full accounts: a general view of all the links
   - by trending links
   - by tags
   - by domains
   - by workspaces
   - by teammates
   
   

   Some of the key insights you can include:
   
   

   1. • Global Reach: Gain a nuanced understanding of how your clicks are distributed across the world, allowing you to tailor your content and marketing efforts to specific regions and demographics. 
      • Device and Browser Breakdown: Explore the intricate details of click distribution across a multitude of devices, browsers, and languages, helping you fine-tune your user experience and content compatibility. 
      • Peak Activity Times: Uncover the most popular day of the week and the precise hour of the day when your clicks occur most frequently. Armed with this information, you can strategically time your campaigns and engagement efforts for maximum impact. 

        To harness the power of these insights, all you need to do is log in to your Rebrandly account, where a treasure trove of data awaits to guide your decisions and enhance your online presence. You can find more information regarding the same here.
        
        
        

   
   
4. Custom reporting: This report is available to Enterprise plan and above users and allows users to create tailored reports based on their specific needs. This user-friendly tool gives you the flexibility to choose the data you want to include, the filters you want to apply, and the frequency with which you want the reports to be generated.
   
   The custom report is not available on the dashboard since you have to download a file to see all requested data. You can then share these reports with your team and stakeholders to foster collaboration and strategic decision-making.
   
   

   Here is a list of the information that can be included in custom reports:

   1. Click data: This includes the number of clicks, the date and time of the clicks, and the device and browser used to click the link.

   2. Geographic data: This includes the country, region, and city where the clicks originated.

   3. Referrer data: This includes the website or app that the user came from before clicking the link.

   4. UTM tags: This includes the UTM parameters that were used to track the link clicks.

   5. Other data: You can also include other data that is relevant to your business, such as the type of link, the campaign name, or the marketing channel.

      All the information included in these reports is highlighted below:

The stats shown in Custom Reports can be customized based on your own timezone. Check the Custom Report Builder for more info.

Reports via APIs

Rebrandly also offers a robust API that allows users to access and export their reporting data programmatically. This can be useful for integrating Rebrandly data with other marketing analytics tools and systems.

This Article Is About:

• Reports by plans
• Differences between different reports
• Custom reports
• Reports via API

See Also:

• How Does the Custom Report Builder Work?
• Links Aggregated Reports
• Are My Clicks Shown in Real-Time?