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Generic Short URLs vs Branded Links: Which Has Better CTR?

Comments

5 comments

  • Affinity Revolution

    "Twitter's paid ads make it easy to track the CTR of each post. We found that the post with the branded link obtained a higher click-through rate than it's counterpart containing a generic short URL."

    Can we know how much higher? :-)

    1
  • David

    Hi Ezra, Thanks for your question. 
    Unfortunately, there is not a precise number/answer. The % of improvement depends on many factors such as the credibility of the brand contained in the link, the relevance of the keyword in the branded link and the relevance of the adds. The most credible/trusted is the brand that is advertised the most is (generally) the increase of the ClickThrough Rate when you use a branded links instead of a generic short URL. Think at a link (Call to Action) like shor.tly/2DGSEW or some as Emirat.es/1stClass which one would you click? 

    1
  • Affinity Revolution

    Great, that is what I was wondering. Thank you! 

    0
  • David

    If I remember it correctly, in the second experiment, the Twitter one, we received a CTR improvement around 37% 

    0
  • Affinity Revolution

    Yes, I know many factors are involved. I was just wondering for this particular experiment on Twitter what the results were. 

    0

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