Branded links receive up to 39% more click-throughs on average than non-branded links. This is due to the increased trust that viewers have from seeing a brand name on a link rather than a generic URL shortener domain.
The fact that you are willing to attach your brand name to the link you are sharing guarantees for your followers that you are not redirecting them to spam or phishing sites, but that the content you are linking them to is relevant to them and consistent with your brand.
This Article is About:
- Branded link Click Through Rate.
- Branded link CTR.
- Branded links.