**A TLD (Top Level Domain)** has the potential to be **viewed** close to **8,000,000 times** in total **per each domain** which uses it. *This figure was calculated as follows:*

**Sample Size**Based on a sample size of 10,000 domains chosen at random from the Rebrandly's database spanning across 173 nations and 350 TLDs. The average number of branded links created during April 2017 was

**189 links per domain**.

**Distribution of Links**

**Formula**

NLC x NLS x NCV x NMD = Average number of TLD impressions per domain

**Results**

189 x 35 x 10 x 120 = 7,938,000*

- 189 = average number of links created per month.
**(NLC)** - 35 = average number of times a link is shared per month.
**(NLS)** - 10 = average number of times content is viewed per month.
**(NCV)** - 120 = average number of months a domain is used.
**(NMD)**

*Please note NLS, NCV, NMD are based on estimations as these numbers cannot be calculated for definite. We estimate that on average: a link is shared 35 times per month, each link is viewed 10 times per month and that a domain is actively used for 10 years (120 months).

**What Does This Mean?**

This means that each of the domains you register and the associated TLDs have the potential to be viewed close to 8 million times. Essentially, every time you share a branded link you are conceivably sharing your brand name a further 8 million times!

**This Article is About:**

- Top Level Domain Impressions
- Number of impressions a TLD can receive
- Branded Domains

**See Also:**

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